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The State of Internet Marketing for Medical Businesses

Tony McGinnis's Headshot Tony McGinnis Executive Vice President of Internet Marketing

The medical space is always changing. In terms of Internet marketing, a lot of vendors are focused on cost-per-lead, cost-per-click, and lead generation—all good things; however, where they falter is in their failure to act as partners with their medical clients, which means they’ll never effectively be able to address their clients’ ultimate goals.

As we’ve seen, the industry has changed dramatically—it’s no longer just about keywords, PPC, and ranking. There are many more channels to take advantage of and it can be difficult for businesses to understand where to invest their money and how to get their message in front of the right patients online. At Scorpion, we look at the issues that matter to our clients (including their unique needs now and their long-term goals for the future) and we incorporate these into our overall marketing strategy to ensure their practice succeeds, both on and offline.

In a space filled with a lot of noise, it can be difficult (if not impossible) to find a vendor that’s willing to cut through that noise and act as a true partner. What Scorpion does differently is find a strategy to help our clients grow and succeed at every level of their business. This equates to much more than getting new patients in the door. We truly connect with our clients and we adopt their goals as our own. We then develop smart strategies to achieve those goals using Scorpion’s state-of-the-art technology and a team of great people.

A big difference in the way Scorpion operates is that we communicate with our clients during every step of the process. By listening and developing comprehensive business solutions tailored to every client’s goal, we provide the expert services our medical clients need to better serve their patients. More than that, we understand that no marketing strategy is set in stone. As such, we constantly work to improve performance—based on actual evidence—and communicate those changes throughout the campaign. We stay on top of business changes, market changes, and technology changes, and we develop strategies to succeed no matter the climate. We then go out and execute the strategies we’ve developed. Follow-through is an integral part of our relationship with our medical clients, and it’s one that sets Scorpion apart from the competition.

Looking ahead, I can confidently say that the only thing that will stay the same is that change is inevitable. What works today may not be what worked last year at this time, and the same is true for the future. For this reason, it’s imperative to work with a partner who is committed to continuously innovating in a way that allows you to stay ahead of those changes, in turn giving you the competitive advantage you need.

With Scorpion, you have a team that is truly committed to staying on top of the constant evolution of the digital landscape; a team that has your best interests at heart; a team that will be there when you need guidance through the complicated world of internet marketing in the medical space.

Medical practices exist to serve patients, and Scorpion exists to connect you with those patients. Our medical clients love Scorpion because we truly care about their success, and because that success is intrinsically linked to the health and happiness of the community at large.

Our passion for innovation, our people, and our technology are ultimately what make the difference in connecting patients with quality medical care, and we look forward to continuing this in 2020 and beyond.

About the Author
Tony McGinnis's Headshot Tony McGinnis Executive Vice President of Internet Marketing

Tony McGinnis is the Executive Vice President of Internet Marketing at Scorpion. As one of the leaders of our marketing division at Scorpion, Tony architects the growth strategy of our client campaigns. He is Google AdWords Certified and has over two decades of marketing advertising experience. Prior to joining the Scorpion, Tony spent several years in the entertainment industry working on marketing campaigns for feature films and VIP Hollywood clients. When he isn’t working, he enjoys spending time outdoors with his family, following Dodger baseball, and playing and coaching softball.

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