In an industry as competitive as dentistry, finding ways to attract new patients is crucial. This is why it’s so important to have an effective dental marketing strategy. With the way people are finding dentists today—online—having a social media campaign can help you grow your patient base.
Here are some of the many ways your dental practice can benefit from social media marketing:
Social media is the perfect place to increase awareness of your dental practice. According to comScore, social media is the most popular online activity, accounting for 20% of all time spent on the Internet. Social posts and ads help you get seen by potential patients on the digital channels where they are already spending a great amount of their time, such as Facebook, Instagram, and Twitter.
Typically, an online user needs to see a name or image a number of times before they remember it. So when your dental office shows up in people’s social news feeds again and again, they are more likely to think of your practice once they need dental care. Additionally, an online user can click on your social media ad and take immediate action—such as liking your page, visiting your website, or getting a special deal for their first visit.
Expanded Reach & Better Audience Targeting
By advertising on social media, you are able to significantly expand your reach (the number of people who see your ad or post) and get in front of a more targeted audience. First, let’s discuss your expanded reach. Through organic (or unpaid) posts, only a small percentage of your followers will ever see your updates. However, when you boost a post or run an ad, you can reach a much larger audience—allowing your post or ad to get seen by thousands of people who might not have come across it otherwise.
Next, let’s look at targeting. Social media allows you to target online users by location, demographics, interests, behaviors, and other factors. The in-depth targeting helps ensure that you are showing your ads to the right audience—those who are more likely to become patients at your practice.
A first impression goes a long way, especially for patients who are considering a new dentist. Social media allows you to create a positive experience before the patient even visits to your office. You can leave a great impression through helpful posts, well-crafted ads, and direct engagement with your social media followers. For example, you should respond to comments and messages in a timely manner and answer any questions your potential patients may have. Aside from building the initial connection, this can also help build trust in your dental office.
Social media takes your dental marketing to the next level, allowing you to raise awareness about your practice and get in front of the right audience—people near you who are likely to become future patients. At Scorpion, we’ve used social media marketing to help numerous dental offices ramp up their online exposure and grow their practices.
About the Author
Brandon Williams is a Social Media Content Developer at Scorpion. His focus is on helping clients, including dentists, build their online presence and increase brand awareness. In his spare time, Brandon enjoys spending time with his wife and daughter, attending sporting events, and traveling with family.