The content on your website is critical. Not only is it the first impression that your potential patients will have of your practice, but it is also a vital piece of your digital marketing efforts. Content, when written correctly, can help you be found online and even persuade those visitors to take the next step by contacting you. However, it is not easy to do. Even when you have heard all of the statistics and understand the importance of a solid content marketing strategy, it is difficult to take time away from your patients to actually write it. That is where Scorpion comes in. We have worked with hundreds of practitioners nationwide, and we know how to develop content that not only accurately portrays you and your practice, but also works. Let us do the heavy lifting for you!
Content is about more than just the words on the page (or the screen). In years past, it was enough to just write a few hundred words that repeated the keywords you cared most about and cross your fingers. However, in today’s digital age, content needs to be more than that. It needs to be authentic, unique, and useful to your readers. At Scorpion, we believe in the value of quality content, and we work tirelessly to help develop it. When you work with us, you can trust that we will care as much about the end result as you will.
We were looking for somebody that could make us a really beautiful, mobile-friendly website where not only our current patients, but new patients, could find all the information that they were looking for… We found that here at Scorpion.
Scorpion’s definitely been a huge component in our growth, in addition to many other factors. Not only were we able to open another practice on a different side of town, but we are expanding into a large building at the end of this year [the end of 2016] where we’re going to have twice as much space and be able to accommodate twice as many patients. … The increase in patients we’ve been seeing on our website has definitely been a big influence on that.” - Jessica Adler Gerring Collins Dental