The Challenge Landing More Cases & Expanding the Firm

Prior to 2011, Arnold & Itkin had a website, but the firm’s principals knew that it could be much more than just an online brochure—it could be a significant driver of qualified leads under the right guidance. Enter Scorpion, a Google Premier Partner with a national reach.

The Solution
Design Overhaul

Scorpion gave Arnold & Itkin’s website a complete overhaul to modernize its look and functionality, and to increase engagement and conversion on the site.

The Solution AdWord Campaign

Scorpion launched a strategic Google AdWords campaign to drive more leads to the firm. The campaign included dozens of target-specific landing pages.

The Solution
Multimedia Strategy

Scorpion implemented other online marketing strategies including video content, blog strategy, online reputation monitoring, social media management, and landing design and copywriting

The Outcome

  • Monthly Web Sessions 90x
  • Monthly Leads 2,000%
  • Staff 2x

In the over 4 years since the launch of its campaign, Arnold & Itkin has seen 15x growth in its monthly website sessions, 90x growth in its monthly mobile website sessions, and 2,400% growth in its monthly website-driven leads. These leads have resulted in some of the largest and highest-profile cases the firm has ever worked on.

Realizing the success of its partnership with Scorpion, Arnold & Itkin has quadrupled its digital marketing budget and now exclusively uses digital as its marketing focus. The firm has also nearly doubled their staff since it started working with Scorpion.

AdWords Campaign Delivers a 2,400% Increase in Monthly Leads

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