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When Dr. Chris Eastman took over another dentist’s practice, he faced one big obstacle…the patients he “inherited” through the acquisition were leaving his practice, resulting in gaps in his schedule and revenue flow. Find out how Dr. Eastman used the Internet to build trust with existing patients and attract new ones at the same time.

  • Medical Industry: Dentistry
  • Challenge: Winning the trust of patients after a change in ownership
  • Location: Iowa City, IA
An image of the client's website on 3 mobile phones.

The Challenge

Dr. Chris Eastman always knew he wanted to open his own dental office—but he also knew it could take years to build a successful business from scratch. Which is why Dr. Eastman jumped at the opportunity to buy an Iowa City dental practice from another dentist in 2016.

In purchasing an existing practice (and its roster of patients), Dr. Eastman was realizing his dream of being in business for himself and avoiding the startup costs associated with opening a brand-new office.

At least he thought he was.

As soon as Dr. Eastman took over, the previous owner’s patients—the patients Dr. Eastman had paid for—started dropping like flies. Dr. Eastman knew he needed to do something, but he didn’t know exactly what.

Rather than try to solve the riddle on this own, Dr. Eastman decided to enlist some professional help.

He hired a team of digital marketers that could not only help him establish a sterling reputation in the community of Iowa City and win the trust of existing patients, but also bring in a host of new patients willing to pay for his services…

“After testing out a few different marketing companies, one of them generated 2X as many leads as the others within a month, so I decided to invest all my digital marketing dollars into that company. As a smaller practice, I didn’t have the luxury to make mistakes. I had to partner with someone who knew what they were doing if I wanted to stay in business.”

—Dr. Chris Eastman, Eastman Dental Care

The Solution
Realizing the Internet was the #1 way to attract more patients.

“Ever since I launched my new website, I’ve been steadily growing my patient volume from day one to today.”

—Dr. Chris Eastman, Eastman Dental Care

An image of Eastman Dental Care's website on an iPad.

Using digital ads to reach the right types of patients (and make more money).

“I decided to target certain insurances in my pay-per-click campaign—meaning my practice is able to show up when people search online for dentists who accept specific insurance plans, like Delta Dental. This strategy resulted in some real high-quality leads.”

—Dr. Chris Eastman, Eastman Dental Care

An image of the client's website and PPC ad.

Using social media to stay on patients' radars and become their go-to dentist.

“I’ve definitely seen an uptick in new leads and patients since I started marketing my practice on social media. I have people coming in saying they saw me on YouTube.” 
—Dr. Chris Eastman, Eastman Dental Care

The Outcome

  • Increase in leads (digital vs. offline) 5X
  • average monthly Revenue increase $15,000
  • average star rating 5/5
  • new employees (with another hire pending) 1

By investing in his digital presence, Dr. Eastman was not only able to win the trust of local patients, but he was also able to create a reliable flow of new business and consistent growth for his practice.

And he says he couldn’t have done it without his trusted digital marketing partner…

Scorpion.

Hear from Dr. Chris Eastman

"Before, my schedule was spotty, which was frustrating because I had to spend all day at the office just to see a few patients who were scheduled throughout the day. Now, I get to pack my day with appointments, which is a more productive use of my time, not to mention more financially lucrative for my practice. Every dollar I spend with Scorpion is a chance to be more effective in my business."

Dr. Chris Eastman Eastman Dental Care
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