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Biscayne Dental & Facial Aesthetics isn’t your typical dentist’s office. Offering everything from orthodontics to cosmetic dentistry to skin care, the practice helps patients feel more radiant and confident. But to stay competitive, Biscayne Dental needed a way to stand out and reach its most ideal prospects. Find out how the practice did it!

  • Medical Industry: Dentistry
  • Challenge: Staying competitive in a highly saturated market
  • Location: Miami, FL
The clients website on 3 mobile phones.

The Challenge

Dr. Julio Hernandez grew up with a passion for dentistry encoded into his DNA—his father was a dentist, and Dr. Hernandez started his career in the 1990s by working at his father’s practice.

But there was a difference between his father’s style of doing things and his own. Dr. Hernandez’s father was from another generation where most patients were only interested in getting dental work done when they had a cavity or needed a root canal.

In contrast, most of Dr. Hernandez’s peers wanted not just healthy teeth, but beautiful smiles as well—and he found his passion was providing cosmetic dentistry services like dental implants, porcelain veneers, laser teeth whitening, and braces.

So, in 1999, Dr. Hernandez opened his own practice in Miami where he could appeal to younger, higher-income patients who were willing to pay for orthodontic care and cosmetic dental procedures. And over time, he added skin care services.

For years, Biscayne Dental & Facial Aesthetics used word of mouth and local networking to stay competitive in its highly saturated and competitive market.

But then something happened—dental patients’ habits changed.

More and more people were going online to find and compare local dentists—and that meant Biscayne Dental & Facial Aesthetics had to adapt if it was going to remain on the cutting edge of its industry.

So, Dr. Hernandez looked for the best of the best in digital marketing, ultimately hiring a national SEO company that had accounts with major brands.

But Dr. Hernandez quickly discovered the company didn’t live up to the hype...and it was hurting his business.

That’s when Dr. Hernandez decided to look for another digital marketing company that could actually bring new patients through the door.

“With my last marketing company, I just ended up paying a ton of money for poor results. I was getting a lot of organic search traffic on my website, but it was coming from all over the country, which didn’t help me as a local dentist.”

—Dr. Julio Hernandez, Founder of Biscayne Dental & Facial Aesthetics

The Solution 
Designing a website that reflects the practice’s high caliber of care and appeals to the right audience.

“My new website has a much more sophisticated look, which is a better fit for my practice since I’m targeting higher-income clientele in the Miami area.”

—Dr. Julio Hernandez, Founder of Biscayne Dental & Facial Aesthetics

Client's website on iPad.

Launching paid search ad campaigns to attract more patients for the practice’s highest-value services.

“I’m seeing more people come in for orthodontic services, and they’re even coming from farther away. That’s saying a lot considering there are probably hundreds of orthodontists in just a 5-mile radius in Miami.”

—Dr. Julio Hernandez, Founder of Biscayne Dental & Facial Aesthetics

A screenshot of the client's website and a Google PPC ad.

Using content and social media marketing to raise awareness about emerging facial aesthetics services and capture new business.

“PDO thread lifts are a relatively new service area, and we’re trying to corner that market. We started blogging about this topic and promoting our services on social media. As a result, we got more people coming in asking for PDO thread lifts.” 
—Dr. Julio Hernandez, Founder of Biscayne Dental & Facial Aesthetics

The Outcome

  • Increase in Overall Revenue Year-Over-Year 23%
  • Increase in Orthodontics Revenue Year-Over-Year 18%
  • Increase in Facial Aesthetics Revenue Year-Over-Year 60%

By being proactive and staying ahead-of-the-curve in his digital presence, Biscayne Dental & Facial Aesthetics not only had the best year in the history of the practice, but it was able to continue that momentum into 2019. The practice is currently on pace to surpass its revenue from 2018, and it’s currently three months ahead of schedule in overall revenue production.

But for Dr. Hernandez, the value of working with his marketing team far exceeds dollars and cents. The deeper value comes in having someone he can trust to lead him down the right path for growing his practice.

And that someone is…

Scorpion.

Hear From Dr. Julio Hernandez

"Having a partner like Scorpion is HUGE because it takes the burden of marketing off my shoulders. I no longer have to worry about my marketing because I know whatever I need is just a phone call or email away. As a dentist who is working with patients day in and day out, it’s hard to keep track of what your marketing company is really bringing to the table. So, you really have to work with a partner you can trust—someone who actually delivers results. For me, that partner is Scorpion."

Dr. Julio Hernandez Founder, Biscayne Dental & Facial Aesthetics
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