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Adventure Dental figured out how to make dentist visits exciting for kids. With a fun environment and compassionate care, they became a leader in pediatric dentistry in the Santa Clarita Valley. But there was one thing holding them back—their outdated online presence. Learn how Adventure Dental overcame this challenge and attracted more patients.

  • Medical Industry: Pediatric Dentistry
  • Challenge: Relying on an outdated website to show why the practice is #1
  • Location: Santa Clarita, CA
The client's website on 3 phones.

The Challenge

When a child steps into Adventure Dental, they’re not just visiting the dentist...they’re stepping into a lush landscape where elephants, lions, zebras, and giraffes run wild. At least, that’s the feeling created by the pediatric dental office’s ceiling-to-floor, wildlife murals.

With video games in the waiting room, vibrant colors at every turn, and friendly staff, Dr. Amy Monti and Dr. Shandra Pepper (the co-owners of the practice) say they want to create an experience that gets children excited about visiting the dentist.

With their unique office environment, Adventure Dental has always stood out from their competition—but for a long time, there was one thing standing in the practice’s way…

Their website.

While Adventure Dental’s office was colorful and modern, their website had an outdated design with a beige background and a blocky layout reminiscent of websites from the early 2000s.

It took Dr. Monti and Dr. Pepper attending a professional conference and seeing other dentists’ websites to realize they were at least a decade behind in their digital presence.

That’s when they fired their digital marketing company and hired a new one that could deliver:

  • A digital presence that better represented their office and the culture of their practice.
  • Recognition as a leading pediatric dental office in their local area.
  • A higher volume of new patients and revenue.

“We realized that if nothing stood out about our website, that probably meant nothing stood out about our practice, either. Our goal was to become the most recognizable brand for pediatric dentistry in the Santa Clarita Valley, and we weren’t going to get there with a boring website.”

—Dr. Shandra Pepper, Co-Owner of Adventure Dental

The Solution
Creating a website that captures attention and shows how the practice is different.

“Our website finally reflects who we are as a practice—it’s bright, modern, and high-tech. It’s much more interactive and visually appealing than our old website.”

—Dr. Shandra Pepper, Co-Owner of Adventure Dental

The client's site on an iPad.

Using blog content and social content to connect with potential patients.

“Our blog is a powerful tool for educating patients. We’re seeing that people are very interested in the content we’re sharing, and it’s helping us build more exposure for Adventure Dental.”

—Dr. Shandra Pepper, Co-Owner of Adventure Dental

Getting more patients to leave reviews and boost the practice's online reputation.

“We now have over 200 Google reviews, and we couldn’t have done it without the help of our marketing partner. Their platform made it easy for us to send out review reminders through text and email.” 
Dr. Shandra Pepper, Co-Owner of Adventure Dental

The Outcome

  • Increase in new patients 15-20%
  • INcrease in revenue 10-15%
  • number of reviews on google 200+

In the end, Adventure Dental’s new digital marketing strategy paid off. The dental practice became more visible, boosted their online engagement, and started bringing more patients through the door.

And on top of that, Dr. Monti and Dr. Pepper were able to do it all stress-free. Why? Because they had a trusted partner who could handle all the details for them.

That partner was…

Scorpion.

Hear From Dr. Shandra Pepper

"With our previous marketing company, we’d email them about a change we needed for our website and they wouldn’t get back to us for weeks. But with Scorpion, I always get a response within the hour, and they’re quick to get things done. Our marketing team at Scorpion is really like an extension of our practice. I sometimes forget about my marketing because I know it’s being taken care of. With our team being so good at what they do, we’re able to just focus on treating patients."

Dr. Shandra Pepper Co-owner, Adventure Dental
Want to know more? Get the full case study! Download

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