When a child steps into Adventure Dental, they’re not just visiting the dentist...they’re stepping into a lush landscape where elephants, lions, zebras, and giraffes run wild. At least, that’s the feeling created by the pediatric dental office’s ceiling-to-floor, wildlife murals.

With video games in the waiting room, vibrant colors at every turn, and friendly staff, Dr. Amy Monti and Dr. Shandra Pepper (the co-owners of the practice) say they want to create an experience that gets children excited about visiting the dentist.

With their unique office environment, Adventure Dental has always stood out from their competition—but for a long time, there was one thing standing in the practice’s way…

Their website.

While Adventure Dental’s office was colorful and modern, their website had an outdated design with a beige background and a blocky layout reminiscent of websites from the early 2000s.

It took Dr. Monti and Dr. Pepper attending a professional conference and seeing other dentists’ websites to realize they were at least a decade behind in their digital presence.

That’s when they fired their digital marketing company and hired a new one that could deliver:

• A digital presence that better represented their office and the culture of their practice.
• Recognition as a leading pediatric dental office in their local area.
• A higher volume of new patients and revenue.

“We realized that if nothing stood out about our website, that probably meant nothing stood out about our practice, either. Our goal was to become the most recognizable brand for pediatric dentistry in the Santa Clarita Valley, and we weren’t going to get there with a boring website.”

—Dr. Shandra Pepper, Co-Owner of Adventure Dental