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Podcast: Why Attorneys’ Online Reputation is a Valuable Investment


Jeremy Cotten Founding Attorney on Scorpion's The Criminal Defense Show

Before the advent of the Internet, attorneys counted on word of mouth for a significant portion of their new business. Nowadays, the game hasn’t changed — but the rules have. Consumers still trust their peers for advice on which attorney to hire, but they use online reviews to get a variety of former clients’ perspectives when making their decision.

In episode 2 of The Criminal Defense Show presented by Scorpion, Raleigh, North Carolina-based attorney Jeremy Cotten joined us to discuss how prioritizing his online reputation has helped him find success. In his opinion, reviews are the best way to show Google that you’re relevant and popular in the community: “You don’t want your last review to be from two years ago. You want people to know you’re still in business and doing good work.” Focusing on your reviews not only benefits your public standing — adding reviews and boosting your average score can work wonders for your firm’s search rankings. Jeremy also sees reviews as a way to get ahead of the competition. Since every attorney who’s trying to win new business is probably promoting themselves in some way, you want to find an edge anywhere you can, and “social proof” like positive reviews will sway potential clients’ opinions much more strongly than a traditional ad campaign.

Want to learn what makes your online reputation so valuable, as well as how your firm can motivate more clients to leave reviews? Listen to the full episode below!