Many people think divorce is a DIY project—that they can save time and money by not enlisting the help of a divorce attorney.
Of course, those people are wrong (and they’re wrong in a BIG way), but they don’t know that.
They don’t know what they’re risking.
They don’t know what they stand to lose.
And they don’t know any of that information because you haven’t told them yet.
If you want to help married people avoid the disastrous decision of getting a DIY divorce, you need to create a content strategy that educates people by illustrating the very real dangers of DIY divorce.
What is content marketing?
Content marketing involves creating and sharing useful, relevant content (videos, blogs, podcasts, etc.) that educates people in the community and builds trust with potential clients.
Content marketing gives you and your firm the ability to:
- Highlight the dangers of DIY divorce.
- Build trust with potential clients and their families.
- Showcase your legal services, strengths, and history of results.
- Improve the awareness surrounding your practice and your expertise within the community.
For family law attorneys, every piece of quality content (content that truly educates people) created and shared will build familiarity and trust with the community, leading to more phone calls from people who suddenly realize managing their own divorce isn’t a good idea.
Use content marketing to explain WHY divorcees need an attorney
A lot of married people think getting a divorce is simple—just a quick trip to the courthouse and a little paperwork.
Of course, nothing could be further from the truth, which is why you need to create content that highlights that misconception.
An attorney with your experience knows how convoluted and stressful a divorce can be, so create content that says as much. Help divorcees understand the complexities and intricacies of divorce. Enlighten them with your years of wisdom, and call attention to many of the unexpected or unseen dangers that can turn a seemingly “simple” divorce into a total nightmare.
Write blogs, share comments on social media, record videos, and publish infographics that unveil the dangers and long-term consequences of DIY divorce.
Use content marketing to convey the value of your firm
Content marketing is a great way to show the value that your firm provides, and it’s one of the best tools for building trust with potential clients.
Why?—because every piece of content that you create is an opportunity to showcase everything you offer as an attorney, from care and compassion to legal acumen and in-court results. Content is where you can articulately highlight your qualifications (education, credentials, years of experience, etc.), results, commitment to your clients, and why YOU are the attorney they should call.
(If you’re just getting started with content marketing, think seriously about investing your time and energy in high-quality video. As the most captivating and shared form of media in America today, video is wildly effective when it comes to educating potential clients and earning their trust.)
Use content marketing to remove any lingering doubts
When it comes to selling people on your firm, it’s impossible to have too much content.
The more high-quality content you create, the more confidence potential clients will have in your ability to help them navigate a divorce.
If a prospect sees that your firm writes five GREAT blogs for every one OK blog your competitors write, who do you think they’re going to call?
Want to learn more about content marketing?
If you want to learn more about content marketing, or more clearly understand how content marketing can help your family law practice turn more DIY divorcees into paying clients, message us here.