More people are using social media than ever before, and this makes it an invaluable tool for branding and marketing for any solo practitioner or large legal practice. The right channels and strategies will build brand awareness and yield more leads and better conversions—helping you get the clients and cases you need to blow your goals out of the water.
- Targeted Audience Law firm social media marketing has the power to put your practice in front of the right audience. You can target users higher up the conversion funnel than other channels, with meaningful content that emphasizes what makes your firm unique and qualified to help. Focusing on values and offering helpful insight can greatly benefit social media marketing for your firm.
- Meaningful Content With your content marketing, the focus should always be on quality over quantity. The saying “content is king” is as valid today as it was years ago, and with impactful content and messaging, you’ll benefit from increased brand awareness and more leads. It will even benefit your SEO. At Scorpion, our writers deliver the type of content that users—and search engines—love.
- Top-of-Mind Awareness Social media marketing and content marketing can give your brand a boost. You can get your firm in front of potential clients before they even know they need your services. If your brand is at the forefront of their minds because they’ve seen your messaging and values online again and again, they’ll be more likely to think of you when the need arises.
At Scorpion, our social media and content services are delivered by experts focused on legal marketing. This targeted expertise means your team knows precisely what it takes to deliver your message to the right audience while maximizing conversions and ROI. Our legal marketing teams are further verticalized by specialty, including criminal defense, personal injury, family law, bankruptcy, and more. You’ll know that your team knows your niche and can deliver real results.