In case you haven’t heard, Google’s Local Services Ads (pay-per-lead ads that appear at the very top of Google search results, even above the pay-per-click ads) are now available to attorneys in select practice areas and geographic markets.
These Local Services Ads (also known as LSAs) will help law firms attract more attention (and calls) from prospective clients in their communities. (You can learn more about legal LSAs and how they work here.)
Now that you know what LSAs are, here’s the latest news…
Google has just started featuring a “Google Screened” badge in its legal LSAs as of August 1st.
Because Google is still in the early stages of launching its legal LSAs, the “Google Screened” badge is currently only being shown in 1% of legal LSAs. However, Google plans to ramp up the use of the badge over time. As the rollout comes closer to reaching 100%, the badge will become much more visible to Google searchers who see legal LSAs in their search results.
Want to know more about the “Google Screened” badge for legal LSAs? Here are some FAQs and their answers...
What is the “Google Screened” badge and why does it matter for law firms?
The purpose of the badge is to show prospective legal clients that an advertised law firm has been thoroughly vetted by Google in an extensive screening process to help them find trustworthy and reputable local attorneys. The badge helps boost the attorney’s credibility, making it easier for them to attract calls and new clients.
How does an attorney get a “Google Screened” badge?
When an attorney applies to advertise their law firm through the LSA program, they must undergo background checks, checks of their state bar membership, and verification that they have a minimum of a 3.0-star rating from clients online.
I want my law firm to be “Google Screened.” How do I get started?
If you qualify for the LSA program at this time (meaning you’re an estate or immigration attorney in San Diego or Houston) and you want to start using these ads for your firm, you should begin the application process as soon as possible because it takes time to receive approval.
Scorpion works with law firms to guide them through each step of the application and onboarding process, as well as with the management of their LSA campaigns.
What if the LSA program isn’t available yet for my practice area or city?
Just because your firm doesn’t qualify today doesn’t mean you won’t be able to benefit from the LSA program in the future. Google will be rolling out the program to more legal verticals and markets over time, so it’s still important to keep these ads on your radar.
In the meantime, you will still be able to make your firm more visible at the top of the search engine results page by investing in pay-per-click (PPC) ads. Scorpion helps law firms build competitive PPC campaigns that allow them to boost their online exposure and attract more calls and cases for their firms.
Start building your firm’s presence in online search today
So, whether you want to begin the LSA application process or you’re looking to use PPC to drive more traffic to your website, make sure to reach out to a member of our team.
If you would like to apply, give us a call at (866) 344-8852 or send us a message here.