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Family Law

Are You Ready to Capitalize on Divorce Day?

John Wright Vice President of Sales

Make your list and check it twice: Divorce Day is just around the corner.

To some family law attorneys, the timing won’t come as a surprise given the holidays are notoriously stressful thanks to travel-, financial-, and familial-induced pressures.

The season is so fraught with marital mayhem that some attorneys have come to call the Monday after Christmas break “Divorce Day”—the single busiest day of the year for family law practices when potential client inquiries are 3X the daily norm.

What your practice needs to do to prepare for Divorce Day

For family law attorneys looking to get a head start on the impending busy season, the time to start preparing is NOW.

Here are steps you can take to boost your marketing efforts when it matters most:

Start creating content

Start blogging about divorce and posting about divorce-related topics on social media to get the conversation going, and let people know you’re available to assist them. Establish your firm as the one to trust, and boost your organic search presence by sharing your extensive knowledge with prospective clients.

Create savvy PPC ad campaigns

Begin running divorce-focused pay-per-click ads to get more exposure in relevant online searches in Google and other search engines. Our free Ebook will teach you the basics of paid search advertising, how to maximize campaign performance and how to convert PPC leads into paying clients.

Think about refreshing the look of your website

If your law firm website could use a makeover, get a website redesign. Outdated websites are a turnoff for potential clients. A professional website, however, is a reflection of your credibility, expertise, and capacity to get winning results. Get a website that looks great on all devices, and be ready to impress when prospective clients visit you online.

Get found first

Search engine optimization is a great strategy to attract more potential clients to your website. The internet is cluttered with family law attorneys. The more optimized your web presence, the higher your site will rank in online searches – meaning more eyeballs. We’re experts at SEO. Let us help you improve your search rankings and attract more of the cases you want.

Check in on your online reputation

Your online reputation matters. A reported 97 percent of people check online reviews before engaging with a local business. Learn more about how to manage your online reputation, and brush up on how to use referrals, testimonials and case studies to improve your reputation.

Our expert team at Scorpion can help you ace your legal marketing strategy. We can improve your web presence and help you maximize the acquisition of new divorce and other family law cases. Contact us to find out what we can do for your firm!

About the Author
John Wright Vice President of Sales

John Wright is the Vice President of Sales at Scorpion. He provides businesses and brands with strategic digital marketing plans that help them grow their revenue and maximize their ROI while positioning them for long-term success. John is Google Ads Certified and is always on top of the latest developments within the Internet marketing industry, which allows him to better serve his clients. John is a fitness and health nut who loves working out. He also loves spending time with his wife (who also works at Scorpion) and playing with his two miniature schnauzers, Blue and Luna.

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