Make your list and check it twice: Divorce Day is just around the corner.
To some family law attorneys, the timing won’t come as a surprise given the holidays are notoriously stressful thanks to travel-, financial-, and familial-induced pressures.
The season is so fraught with marital mayhem that some attorneys have come to call the Monday after Christmas break “Divorce Day”—the single busiest day of the year for family law practices when potential client inquiries are 3X the daily norm.
What your practice needs to do to prepare for Divorce Day
For family law attorneys looking to get a head start on the impending busy season, the time to start preparing is NOW.
Here are steps you can take to boost your marketing efforts when it matters most:
Start creating content
Start blogging about divorce and posting about divorce-related topics on social media to get the conversation going, and let people know you’re available to assist them. Establish your firm as the one to trust, and boost your organic search presence by sharing your extensive knowledge with prospective clients.
Create savvy PPC ad campaigns
Begin running divorce-focused pay-per-click ads to get more exposure in relevant online searches in Google and other search engines. Our free Ebook will teach you the basics of paid search advertising, how to maximize campaign performance and how to convert PPC leads into paying clients.
Think about refreshing the look of your website
If your law firm website could use a makeover, get a website redesign. Outdated websites are a turnoff for potential clients. A professional website, however, is a reflection of your credibility, expertise, and capacity to get winning results. Get a website that looks great on all devices, and be ready to impress when prospective clients visit you online.
Get found first
Search engine optimization is a great strategy to attract more potential clients to your website. The internet is cluttered with family law attorneys. The more optimized your web presence, the higher your site will rank in online searches – meaning more eyeballs. We’re experts at SEO. Let us help you improve your search rankings and attract more of the cases you want.
Check in on your online reputation
Your online reputation matters. A reported 97 percent of people check online reviews before engaging with a local business. Learn more about how to manage your online reputation, and brush up on how to use referrals, testimonials and case studies to improve your reputation.
Our expert team at Scorpion can help you ace your legal marketing strategy. We can improve your web presence and help you maximize the acquisition of new divorce and other family law cases. Contact us to find out what we can do for your firm!