Help, I Need Content for My Criminal Defense Website Posted by Brynne Smith | 9.18.15 1:52pm

The Secrets to Content Marketing Success for Your Law Firm

When marketing your criminal defense firm online, updating your website with relevant content is critical – not only for acquiring new leads, but for getting your site to rank on Google. You may be thinking, “Sounds great, but where do I start?” Whether you’re a part-time writer or full-time contributor it’s important to keep a few simple tips in mind when creating content for your criminal defense website.

Tip #1: Put Yourself in the Mind of Your Reader

When developing content, ask yourself: “If I was just arrested, what would I want (or need) to know?” Putting yourself in the mind of your reader will not only help you address important questions, it will also ensure visitors find your website helpful.

While you may be tempted to stuff your content full of “impressive” legal jargon, remember who you’re writing for: someone looking for legal help after an arrest. Chances are, your readers want answers about what happens next and, as the legal expert, it’s your job to provide them.

Just a few of the questions your readers might be asking:

Tip #2: Don’t Make Your Readers Dig for Information

When it comes to online marketing, how you say something can be just as important as what you say. Don’t make your readers dig for the information they need – give them a roadmap by structuring your content in a way that is easy to follow. After all, studies show you have less than 15 seconds to grab your reader’s attention. And if you don’t, they’ll go elsewhere to find what they’re looking for.

How do you make your content “skimmable?” Try:

Tip #3: Explain What You Can Do to Help Your Readers

Last but not least, don’t forget to explain what you can do to help your reader. Be specific about why they need to hire a criminal defense attorney and, more importantly, why they should hire you over another defense lawyer. Give your readers a reason to pick up the phone and give you a call. How long have you been practicing law? How many cases have you successfully defended?

These are questions your readers will want to know if they’re serious about hiring an attorney. Every visitor that leaves your website is a missed opportunity, so it’s important to put your best foot forward with content that not only answers important questions, but encourages readers to take action. Time is of the essence after an arrest, so don’t be afraid to point out the urgency of their situation.

Are you ready to take your law firm’s online marketing to the next level? Team up with the internet marketing experts at Scorpion! Give us a call at (866) 332-3230 to find out how we can help.


Brynne Smith is a Director of SEO at Scorpion, where she artfully combines her background in creative writing with her acute knowledge of search engine optimization. Passionate about finding ways to help businesses succeed online, Brynne is a leader in SEO best practices. She and her long-time boyfriend currently live in North Hollywood, CA where they enjoy going to the movies, finding new restaurants, and exploring the city.