Blogging has become an increasingly important element of digital marketing campaigns for lawyers. Not only is it a popular platform to share your take on news and insight into complex legal topics, but it is a powerful tool to build authority and drive traffic. However, what people don’t usually tell you is that blogging is hard work. To do it right, it takes time—time that busy lawyers like you just don’t have. Instead of ignoring it, why not get the professionals involved? At Scorpion, we have worked with thousands of law firms over the years, developing popular blogs that are not only accurate representations of the firm, but also effective tools. With our help, we can draft blogs that share firm updates, discuss headline-making news, and improve your organic performance.
With a well-run blog, you can speak to your entire audience, regardless of whether they are people who have known and worked with your firm for years or people who are just hearing about you today. For current clients, you can provide valuable information about what your firm is up to, whether it is community involvement, new cases, or even new members of your team. For potential clients, your blog can provide answers to their questions and invaluable insight into the more complex areas of the law. By combining both, your blog becomes so much more than just generic posts. It becomes something useful, valuable, and effective.
“They are creative, they have initiative, they have all the answers to all the questions that we ask, and I would recommend them, without any reservation, to anyone.” - Stann Givens Givens Givens Sparks