Online Marketing for Lawyers: How Many Cases Do I Want? Posted by Peter Webb | 7.28.15 11:29am

When it comes to legal marketing, one thing is certain: the Internet is great resource for new business. But how many cases can you get from a website? To answer this question, the first thing you have to determine is how many cases you want. Like any form of advertising, your website is an investment—a platform for generating new leads—and the amount of clients it brings is directly related to how much you’re willing to invest.

How Many Legal Cases Is Your Website Generating Now?

The term “online footprint” refers to any traces of your business across the Internet. This might include your actual website, a Google+ page, social media platforms, directories, and more. If your business already has a strong footprint, you’re probably getting some calls (even cases) from the Internet.

Figure out how many clients are currently coming from your site; this number will serve as a platform for how much you’ll need to invest to reach your online marketing goals.

Doing the Math: Understanding Your Business’ Possibilities

To determine the best number of cases for your business’ growth, answer the following questions:

Every law firm practice is different. These questions will give you a general grasp of your marketing goals. To learn more about your business possibilities through online marketing, speak with an online marketing expert or vendor.

How PPC can benefit your law firm:

Through paid advertising, you can create a budget that targets your desired caseload based on the following information: the cost of each lead (which will vary), your website conversion rate, and how many cases you need to get to make a return on your investment (ROI).

After gathering this data, your marketing firm can compare your PPC campaign to similar ones and give you a projected ROI. With this information, you can determine how much your PPC budget should be to meet your caseload and ROI goals.

Achieving Your Goals

Internet marketing on search engines boils down to paid search and organic rankings. This two-pronged approach allows you to target the right market so you can reduce your cost-per-case and increase leads.

Internet marketing isn’t something you can build and set to auto-pilot. If you’re serious about growing your business online, working with the right marketing vendor is the best way to reach your goals. Get more information about your law firm’s potential when you speak with an Internet marketing expert from Scorpion Design, LLC.