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One of the largest family law firms on Long Island, Wisselman, Harounian & Associates has served thousands of clients throughout the New York Metro area. Realizing that more consumers were turning to the Internet to find attorneys, the firm revamped its digital presence. Find out how the firm grew its caseload and doubled its revenue...

  • Main Practice Area: Family Law
  • Challenge: Maintaining an up-to-date web presence and winning client trust
  • Location: Great Neck, NY
The client's website on 3 mobile phones.

The Challenge

In the early 2000's, Wisselman, Harounian & Associates served the Long Island and New York Metro family law market with decades of experience (serving clients since 1976), an impressive track record, and skilled attorneys who were well-known in their community.

But there was one problem…

You couldn’t tell by looking at the firm’s website.

As the Internet became increasingly popular and more firms were building higher-quality websites, the team at Wisselman, Harounian & Associates realized they needed to invest in a site that truly reflected the effective representation they offered.

So they adapted their marketing strategy—and their efforts contributed to their achievement of becoming one of the largest family law firms on Long Island and the New York Metro area.

“We saw that websites were no longer just a business card for your firm name on the Internet, but an important part of how clients were getting information and making hiring decisions. We also noticed that some of our competitors’ websites were much more elaborate in design and content than ours. We knew we had to change our strategy if we wanted to continue being seen as leading attorneys.”

Linda Wisselman, Marketing Director at Wisselman, Harounian & Associates

The Solution
1. A brand-new website with a professional design and informative content.

“We completely transformed our online presence with our website redesign. We went from having a very basic site to a professional-looking site with a soft and elegant feel, which was exactly what we were going for. It differentiated us from our competitors, who were using aggressive, hard-sell messaging and design elements.”

Linda Wisselman, Marketing Director at Wisselman, Harounian & Associates

The client's website on an iPad.

2. The transition from traditional advertising to more targeted digital marketing.

“Our marketing partner has done an excellent job keeping us knowledgeable about the latest Internet trends and technology and helping us formulate next steps for our marketing. We’ve gone from just having a website to also marketing our firm through Google Ads, online video, targeted social media campaigns, and other digital channels.”

Sharyn O’Mara, Communications Director at Wisselman, Harounian & Associates

A screenshot of the client's website.

3. A dedicated marketing team that offers support and frees up time.

“We used to spend a lot of our time working on our website, but now we have a team handling our online marketing for us. It’s allowed us to focus more of our time working on other things like our overall marketing strategy, as well as event planning, networking and cultivating referrals, and engagement with our online communities through social media.” 
Sharyn O’Mara, Communications Director at Wisselman, Harounian & Associates

The Outcome

  • Revenue Growth 2x
  • Attorneys 9
  • Average Review rating 4.8 out of 5

Now when people visit Wisselman, Harounian & Associates’ website, there’s no question about the professionalism and prestige of the firm and its award-winning attorneys.

Which explains why Wisselman, Harounian & Associates has grown into one of the largest family law firms on Long Island and in the New York Metro area.

Linda Wisselman says the firm’s growth has clearly accelerated with the help of its trusted marketing partner…

Scorpion.

But we’ll let Linda tell you in her own words...

Hear from Linda Wisselman

"Clients often tell us they chose Wisselman, Harounian & Associates because we’re a modern, cutting-edge firm, and I think that’s a testament of our practice staying up-to-date with the latest web technology. When clients are referred to us, the first thing they do in the current digital era is check our website for our history and credentials. Scorpion is a leader in the Internet marketing industry—especially in legal advertising—and that gives us great confidence and the ability to compete in our market"

Linda Wisselman Marketing Director at Wisselman, Harounian & Associates, Wisselman, Harounian & Associates
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