Vaughan C. Jones Banner

As a former prosecutor, Vaughan C. Jones knew he’d be starting at the bottom when he switched his focus to criminal defense—it was a challenge he was willing to accept. What he wasn’t willing to accept? Long-term dependence on court-appointed cases.

  • Main Practice Area Criminal Defense
  • Challenge Increasing a new firm’s independent caseload
  • Location Richmond, VA
3 phones of Vaughan C. Jones' website

The Challenge

Attorney Vaughan Jones didn’t want to spend the first decade of his criminal defense career taking case handouts from the courts—he wanted potential clients to know his name and seek out his services on their own. But for an attorney new to the field of criminal defense, going without court-appointed cases would be easier said than done.

“In criminal law, there’s a period of paying dues, where 80% of your cases will be court-appointed, and 20% will be “yours.” I just couldn’t stand the court-appointed work...It was too political, with too little payoff.”

  • Vaughan C. Jones, Founder of Vaughan C. Jones, Attorney at Law

The Solution
A modern website separating Vaughan from his competitors

“Your team constantly puts me in front of the right clients, at the right time.”

  • Vaughan C. Jones, Founder of Vaughan C. Jones, Attorney at Law
Vaughan C. Jones' website on an Ipad

More strategic targeting to ensure a higher return on investment

“I wanted to hit a very specific niche...I knew ‘scatter-shot’ marketing was a waste of time, so I wanted to work with a partner that could deliver HIGHLY-focused marketing.”

  • Vaughan C. Jones, Founder of Vaughan C. Jones, Attorney at Law
Vaughan C. Jones' website and a Google ad.

Unparalleled customer service and support

“As far as customer service and client education are concerned, your team is unparalleled...in addition to offering the best products, and the best services, you help me learn everything I need to know about digital marketing." 
- Vaughan C. Jones, Founder of Vaughan C. Jones, Attorney at Law

The Outcome

  • Clients and cases that are court appointed 0
  • average page rank on google #1
  • percentage of cases vaughan can credit to marketing 75%
When Vaughan launched his own criminal defense practice, he only knew one thing: he wanted his own cases, not court-appointed work.

Today, Vaughan has built that exact practice from the ground up...He gets the clients he wants, he gets the cases he wants, and he gets the hourly fees an attorney with his experience deserves.

How did he do it? We’ll let Vaughan tell you in his own words...

Vaughan C. Jones in His Own Words

"Scorpion has helped my practice so much...it’s why I’m excited to talk about you! I just hope my competitors don’t find out!"

Vaughan C. Jones Founder, Vaughan C. Jones
Want to know more? Get the full case study! Download

Book a Free Consultation

  • Please enter your name.
  • Please enter your name.
  • Please enter the name.
  • This isn't a valid email address.
    Please enter your email address.
  • This isn't a valid phone number.
    Please enter your phone number.
    You entered an invalid number.
1 of 2

Book a Free Consultation

Back
  • Please select a industry type.
  • Please enter your zip code.
2 of 2