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The Christopher P. Cavazos Law Firm, PLLC is a criminal defense and family law firm in McAllen, Texas. After Attorney Chris Cavazos realized he needed more leads (and heeding some advice from an American billionaire and professional wrestling executive), he decided to invest in digital marketing. Find out how he got more leads and new cases.

  • Main Practice Area: Criminal Defense & Family Law
  • Challenge: Getting more prospects in the office for a consultation
  • Location: McAllen, TX
The client's website on 3 mobile phones.

The Challenge

“You have to look at the outside and bring [the customers] in to try to help you grow. You have to invest in your business otherwise it won’t grow.”

That’s a statement WWE CEO and billionaire Vince McMahon made in 2014.

Chris, a lifelong wrestling fan, remembers the moment vividly because it forever changed the way he would think about his practice. In that moment, Chris realized he’d never achieve the level of professional success he wanted if he didn’t get more prospective clients in the door.

Ready to invest in himself and the growth of his firm, Chris decided to seek out a marketing partner that could deliver more leads to his practice, and help The Christopher P. Cavazos Law Firm become more recognized in the community of McAllen, Texas.

“You have to take big risks if you want to see big returns. Investing in digital marketing was scary at first because I was spending the equivalent of a mortgage payment on my website and digital advertising each month, and I wasn’t sure if it was going to pay off.”

—Christopher P. Cavazos, The Christopher P. Cavazos Law Firm, PLLC

The Solution
A website to make the firm more visible and trustworthy to potential clients.

“I’m constantly getting compliments on my website from clients, and even other attorneys...I’m definitely getting more business as a result of my site. I’m also receiving more requests for media interviews.”

—Christopher P. Cavazos, The Christopher P. Cavazos Law Firm, PLLC

The client's website on an iPad.

Digital advertising to put the firm in front of the right prospects at the right time.

“My Google Ads help me direct the right kind of traffic to my website so I can get better cases.”

Christopher P. Cavazos, The Christopher P. Cavazos Law Firm, PLLC

Looking at every angle of The Christoper P. Cavazos Law Firm's Internet presence. 

“You can’t just think about your website. You also have to consider where your law firm is being listed online, the quality of your website traffic, where you’re ranking in Google, and so on. My marketing partner helps me look at the big picture of my Internet presence.” 
—Christopher P. Cavazos, The Christopher P. Cavazos Law Firm, PLLC

The Outcome

  • Lead volume 5x
  • New Business Better Cases
  • Average Review Rating 5 Stars

Chris took a risk to invest in his business, and now he’s seeing the dividends month after month in the form of more leads, cases, and revenue.

And that’s because he didn’t skimp on quality and chose the right marketing partner…

Scorpion.

Hear from Chris Cavazos

"I think of marketing with Scorpion like going to a steakhouse. Yes, I’m going to pay more, but I’m getting the finest quality. I’m not just getting a website, but a full scope of services, including digital marketing that brings me the right web traffic, live chat services that drive more conversions, review tracking that boosts my online reputation, and so on. I also get a marketing team that delivers fast support whenever I need it."

Christopher P. Cavazos The Law Office of Christopher P. Cavazos
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