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McCarty-Larson, PLLC is a criminal defense firm in the Dallas metro area. After moving to a more niche location, the firm found it difficult to market themselves in a new backyard. Desiring more leads and better returns from their marketing efforts, McCarty-Larson, PLLC found both after partnering with Scorpion.

  • Main Practice Areas Criminal Defense and Family Law
  • CHALLENGE Insufficient Marketing Returns
  • LOCATION Midlothian, TX
The Challenge: Poor Online Performance & Undelivered Promises from Marketing Vendors

The Challenge 
Poor Online Performance & Undelivered Promises from Marketing Vendors

When criminal defense attorney Robin McCarty moved his practice from the Dallas metro area to a more niche location, he was aiming to position McCarty-Larson, PLLC as the continued leader in the criminal defense field. But frustrations grew when different marketing providers were failing to provide results. Attorney McCarty felt his marketing budget was being wasted, and that his competitors were undeservedly being positioned ahead of him online.

After learning of a nearby colleague’s success with Scorpion, the firm partnered with Scorpion to find a permanent solution.

The Solution
1. Improved Their Paid Advertising Strategy

The firm used surgical-like tactics to reach the areas and zip codes that were providing qualified clicks most likely to turn into high-value clients.

The Solution: 1. Improved Their Paid Advertising Strategy

The Solution 
2. Designed a Sharper Website

McCarty-Larson, PLLC created a professional website that powerfully demonstrates their expertise, services, and success stories from previous clients.

The Solution: 2. Designed a Sharper Website

The Solution
3. Made More Informed Marketing Decisions

McCarty-Larson, PLLC made a greater impact on their advertising strategy through real-time reporting. By being able to see things like how their paid and organic listings are performing, McCarty-Larson, PLLC was able to allocate their budget accordingly.

The Outcome

  • increase to monthly revenue 42%

Soon after partnering with Scorpion, McCarty-Larson, PLLC began to see the phones light up. And in time, their monthly revenue would grow by a whopping 42%. Not only did this growth help McCarty-Larson, PLLC expand their staff, but better position them against their competition.

Where McCarty-Larson, PLLC had once felt a disconnect between expectations and results in their previous marketing experiences, they found true value and sustainable growth with Scorpion.

Significant Increase to Monthly Revenue

Hear from Robin McCarty

"My blood pressure is down… Once we started the new campaign, it enabled me to be a lawyer again and not make me worry so much on what’s happening on my advertising campaigns. I’m now freed up to actually work on my business while having every cylinder hitting."

Robin McCarty Founder, McCarty-Larson, PLLC
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