A missing digital presence and an over-reliance on word-of-mouth
Word-of-mouth marketing can help an attorney build a booming legal practice.
But can word-of-mouth marketing alone build a booming legal practice? Not a chance, which is something the Law Office of Thomas P. Gill JR P.L. can attest to.
For years, the firm relied almost exclusively on referrals from previous clients to attract new cases. And every month, the Law Office of Thomas P. Gill JR P.L. would see 5 or 6 new cases walk in the door from those referrals...
But that would be it.
To supplement their word-of-mouth success and attract new clients, the firm tried other forms of legal marketing (including a six-month, $2000 partnership with a “low-cost” Internet marketing company) but saw ZERO results. No new leads, no new clients, and no page one placement on Google search.