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The Law Office of Paul C. Galanides, P.C. is committed to providing dedicated, client-centered representation to people who are facing criminal charges. In need of client-acquisition assistance, Client Relations Manager Lisa Kelley decided to enlist the help of a trusted marketing partner.

  • Main Service Area: Criminal Defense
  • Challenge: Rebuilding confidence in marketing after getting burned.
  • Location: Richmond, VA
The client's website on 3 mobile phones.

The Challenge

Lisa Kelly has been working with attorneys a long time ([YEARS] as of 2019), so she has a pretty good sense of what works and what doesn’t in the legal industry.

And when she finds something that works?—well, she sticks with it.

Which is why when attorney Paul C. Galanides asked Lisa to join his nascent criminal defense firm (the Law Office of Paul C. Galanides, P.C.), she shared a single, uncompromising stipulation:

“I’ll work for you if you hire my favorite marketing company.”

Now, Lisa knew Paul had worked with—and been burned by—legal marketing companies before (spending $1,200 to $1,500 per month to get, at best, $6,000 worth of cases), and the idea partnering with yet another marketing company was not something he had much interest in.


But, Lisa understood that clients in Virginia literally have thousands of attorneys to choose from when it comes to criminal defense, so Paul would need GREAT marketing to help his new practice stand out in the crowd. Moreover, Lisa knew from prior experience the value her marketing partner could deliver (like a $300,000 return on a $5,000 marketing investment).

With that knowledge in mind, she held firm on her condition until Paul accepted the terms.

“Paul is an amazing attorney, he just didn’t know how to market himself—you’ve exceeded his wildest expectations.”

  • Lisa Kelley, Client Relations Manager of the Law Office of Paul C. Galanides, P.C.

The Immediate Payoff
$53,500.

“Paul took a risk with your team, but it REALLY paid off, and FAST.”

  • Lisa Kelley, Client Relations Manager of the Law Office of Paul C. Galanides, P.C.

A modern, professional website.

“Paul sleeps better at night knowing your team has his back...I’m not exaggerating.”

  • Lisa Kelley, Client Relations Manager of the Law Office of Paul C. Galanides, P.C.

Screenshot of the client's website.

A Marketable Digital Presence.

“You have him on Yelp...you have him on Google...he’s wasn’t anywhere before!" 
Lisa Kelley, Client Relations Manager of the Law Office of Paul C. Galanides, P.C.

The Outcome

  • The net roi on a $5,000 investment in digital marketing $48,000
  • the value of one case retained in the first month of marketing $20,000
  • The law office of paul c. galanides' RETENTION rate on qualified digital leads 10%

Not many Client Relations Managers make “hire my favorite marketing company” a condition of their employment, but Lisa Kelley did.

Why?

Because Lisa understood that marketing companies that actually keep their promises by delivering quality clients to criminal defense attorneys aren’t exactly “a dime a dozen.”

Hear from Lisa Kelley

"It was a NIGHTMARE before Scorpion...your company made us a promise and you kept your word. We couldn’t be happier."

Lisa Kelley Client Relations Manager of the Law Office of Paul C. Galanides, Law Office of Paul C. Galanides, PC
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