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When Dennis R. Vetrano, Jr., Esq. decided to expand his solo firm to a team of all-star litigators, he knew it was time to upgrade his marketing strategy. But he hit a brick wall when the marketing company he hired produced barely any calls and nothing but low-quality leads. Learn what Dennis did to become a go-to firm for high-asset divorce cases.

  • Main Practice Area: Family Law
  • Challenge: Becoming as a go-to law firm for high-asset divorce
  • Location: Beacon, NY
The client's website on 3 mobile phones.

The Challenge

Dennis R. Vetrano, Jr., Esq. has never been one to back down from a challenge—it’s why he didn’t balk at the opportunity to start his own family law and criminal defense practice in Dutchess County, New York.

Having successfully worked on complex cases for years in both state and federal court, Dennis assumed his sterling reputation would help his nascent firm put down deep roots in the community.

And, at first, it did—Dennis didn’t have any difficulty finding cases when the doors of the Law Office of Dennis R. Vetrano, Jr., LLC. opened. In fact, he had so many clients and cases that he quickly began expanding his one-man firm by hiring a team of all-star attorneys.

But as the months and years passed, Dennis realized his practice had an Achilles Heel…

The Internet.

Whereas other firms in Dutchess County had modern websites and savvy digital marketing campaigns, the Law Office of Dennis R. Vetrano, Jr., LLC still relied on word-of-mouth referrals, direct-mail advertising, and a low-quality website that didn’t properly reflect the quality and caliber of the attorneys working at the practice.

So, Dennis decided to hire a legal marketing company that not only promised to build his firm a fantastic new website, but also help create effective digital marketing campaigns that would bring lots of high-value clients to the practice.

Except the marketing company didn’t keep its promise.

It didn’t build a beautiful, new website, and it didn’t deliver new, high-value clients and cases to the practice—just low-value divorce and family law cases.

Which is why Dennis decided to dump his old marketing vendor and search for a new marketing partner—one ready to keep its word.

“We spent thousands of dollars a month with our old marketing company, and they only delivered 2% of what they promised. We were paying them to do blogs and social media marketing, and they didn’t follow through. We wouldn’t hear from our marketing rep for months. And worst of all, we barely had any new clients coming through the door.”

—Dennis R. Vetrano, Jr., Esq. Law Office of Dennis R. Vetrano, Jr., LLC

The Solution
A website that inspires potential clients to pick up the phone and call the firm.

“All of our marketing is driven to our website—our radio ads, Facebook ads, Instagram ads, YouTube ads, Pandora ads, print ads—and that’s why we make sure it’s the best representation of our practice. Having a high-quality website has helped legitimize our law firm, and it has allowed us to capture more calls and new clients.”

—Dennis R. Vetrano, Jr., Esq. Law Office of Dennis R. Vetrano, Jr., LLC

The client's website on an iPad.

Digital ads targeted to reach high-net-worth divorce clients.

“We’re now getting a significantly higher volume of leads, and around 25% of those leads are for high-asset divorces, compared to when we were getting NO high-asset divorce leads with our old marketing company.”

—Dennis R. Vetrano, Jr., Esq. Law Office of Dennis R. Vetrano, Jr., LLC

A screen shot of the client's family law page.

Helpful blog content capable of winning the trust of potential clients.

“Our blog is one of the most helpful aspects of our website because it allows us to answer the questions of our potential clients and prove that we’re the best firm to help them.” 
—Dennis R. Vetrano, Jr., Esq. Law Office of Dennis R. Vetrano, Jr., LLC

The Results

  • annual revenue growth for 5 years 20%
  • Number of monthly leads (Up from 3) 20-25
  • Cases that are for high-asset divorces (up from 0%) 25%
  • growth of firm's staff in 5 years 2X

Dennis says switching to a marketing partner resulted in a “total transformation” in both the business results he saw from its marketing, as well as the quality of customer service he received.

Instead of a company that took his money and then disappeared, he got a partner that worked closely with his in-house team to get him not only more clients, but better clients that resulted in serious year-over-year revenue growth.

And that partner is…

Scorpion.

Hear from Dennis R. Vetrano, Jr., Esq.

"When Dennis R. Vetrano, Jr., Esq. decided to expand his solo firm to a team of all-star litigators, he knew it was time to upgrade his marketing strategy. But he hit a brick wall when the marketing company he hired produced barely any calls and nothing but low-quality leads. Learn what Dennis did to become a go-to firm for the most valuable types of divorce cases."

Dennis R. Vetrano, Jr., Esq. Law Office of Dennis R. Vetrano, Jr., LLC
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