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To earn their reputation as one of Georgia’s best firms, attorneys Paul Johnson and Scot Kraeuter needed to find a way to keep their practice’s phones ringing off the hook. That’s when they turned to a marketing partner they could trust.

  • Main Practice Area: Family Law
  • Challenge: Becoming one of the very best family law firms in Georgia
  • Location: Savannah, GA
The client's website on 3 mobile phones.

The Challenge

Not many law firms trace their roots to a passion for barbecue, but then again, not many firms have the character, charisma, and personality of Johnson Kraeuter, LLC’s managing partners, Paul Johnson and Scot Kraeuter. These two former in-court rivals became lifelong friends and business partners thanks to countless plates of slow-cooked meat at some of Georgia’s finest hole-in-the-wall barbecue joints.

Of course, barbecue and friendship alone can’t make an upstart family law practice one of the best in a state with more than 10 million people. To earn their reputation as one of Georgia’s best firms, Paul and Scot would need to find a way to keep their practice’s phones ringing off the hook.

“You know...when we started this whole thing, we really had no idea whether or not it would work out. We were worried about the phones ringing.”

Paul Johnson & Scot Kraeuter, Managing Partners, Johnson Kraeuter, LLC

The Tools for Success...

1. A new approach to operating a law firm.

“I mean, this thing took off like a rocketship...we had to find a solution so we pioneered this idea of part-time attorneys working remotely.”

Paul Johnson & Scot Kraeuter, Managing Partners, Johnson Kraeuter, LLC

The client's website on an iPad.

2. Targeting clients from specific niches and zip codes.

“If people have the retainer, we have the time, but our fees aren’t low. We need to bring in the large cases. The high-asset, complex property, alimony, child-custody cases.”

Paul Johnson & Scot Kraeuter, Managing Partners, Johnson Kraeuter, LLC

A screen shot of the client's website and a Google PPC ad.

3. Improved marketing technology that supports a growth-focused practice.

“You’re giving us the ability to go cradle to the grave with our leads—it’s the kind of tracking we’ve always wanted but never had." 
—Paul Johnson & Scot Kraeuter, Managing Partners, Johnson Kraeuter, LLC

The Firm Today

  • Leads delivered to since January 2016 2,350
  • Average cost-per-lead $18
  • Average review rating on platforms like Yelp and AVVO 5 Stars

When Johnson Kraeuter, LLC launched in 2012 no one knew if the practice would even make it off the ground.

Today, it’s one of the very best family law practices in the state of Georgia, and has been consistently honored by U.S. News & World Report as a “Best Law Firm.”

Hear from Paul Johnson & Scot Kraeuter

"You’ve helped us become the largest family law firm outside of Atlanta—there’s rarely a large case that we don’t have a hand in. We can’t thank you enough for the role you’ve played in creating that reputation and growth."

Paul Johnson & Scot Kraeuter Managing Partners, Johnson Kraeuter, LLC
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