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In launching his new family law private practice, the Law Offices of Donald P. Schweitzer, Attorney Don Schweitzer decided to invest in a website and digital advertising for his firm. And the decision couldn’t have paid off more—the practice grew into one of the largest family law firms in his region.

  • Main Practice Area: Family Law
  • Challenge: Growing a small family law firm into the largest in the region
  • Location: Pasadena, CA
Donald P. Schweitzer's website on 3 mobile phones

The Challenge

After nearly a decade of serving as a deputy district attorney in Orange County, with 70+ trials under his belt and a 95% conviction rate, Attorney Don Schweitzer decided he wanted to start his own practice.

In March 2003, he and his wife, Maria Schweitzer, opened the Law Offices of Donald P. Schweitzer, to provide family law and criminal defense services to clients in Pasadena, California.

Knowing they had to promote their legal services to the community, the Schweitzers' focused on improving their online presence as a way to attract attention to the practice, increase the firm’s caseload, and open the floodgates for growth.

“Now we’re the largest family law firm in the San Gabriel Valley, and possibly even Los Angeles, and our revenue grows every single year.”

  • Maria Schweitzer, Firm Manager, Law Offices of Donald P. Schweitzer

The Solution
1. Pioneering the legal digital landscape with a website in the early 2000s

“We were one of the first family law attorneys to have a website, and after partnering with Scorpion, we dominated the #1 spot on Google for terms like ‘Pasadena divorce attorney’ and ‘Pasadena divorce’ for many years.”

  • Maria Schweitzer, Firm Manager, Law Offices of Donald P. Schweitzer
Donald P. Schweitzer's website on an Ipad

2. Continual website optimization with an increasing focus on targeting the right audience

“Over time, we shifted our strategy and started to change the look and feel of our website to be more client-focused—specifically targeting the wealthy residents of Pasadena. And this helped us reach more of the types of clients we were looking to retain.”

  • Maria Schweitzer, Firm Manager, Law Offices of Donald P. Schweitzer
Donald P. Schweitzer's website and a Google ad.

3. More targeted advertising, bringing in higher-quality leads

“We’ve seen not only more clients, but better clients since we signed with Scorpion. Our business has grown leaps and bounds over the last 15 years.”
— Maria Schweitzer, Firm Manager, Law Offices of Donald P. Schweitzer

The Outcome
More leads closed, bigger caseloads, and a larger staff

  • Increase in monthly clients 5x
  • average lead conversion rate 50%
  • Attorneys working for the firm (started with 1) 9

With the Schweitzers’ commitment to improving their online presence and honing in on their target clientele, they were able to increase their intakes, sign more clients, improve their lead-to-client conversion rate, and significantly expand their team.

How did the Schweitzers do it?

We’ll let Maria Schweitzer tell you in her own words...

Maria Schweitzer in Her Own Words

"Scorpion has always taken a proactive approach to our firm’s marketing, telling us how the market is changing and offering advice for how we can improve our digital presence. Their customer service and their suggestions are unbeatable for any legal practice looking to grow."

Maria Schweitzer Firm Manager, Donald P. Schweitzer
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