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Baxter Harder, LLC is a one-stop-shop law firm in Bend, Oregon that offers criminal defense, family law, and real estate law services. After Attorneys Casey Baxter and Joseph M. Harder joined practices to create a single firm, they realized they needed a digital presence that would differentiate them from the competition.

  • Main Practice Area: Criminal Defense
  • Challenge: Boosting Visibility and Reputation to Generate More Cases
  • Location: Bend, OR
Baxter Harder's website on 3 mobile phones,

The Challenge

When Attorney Casey Baxter decided to open his own criminal defense firm, he knew three things…

  1. Being a great lawyer would not be enough to build a successful practice.
  2. He’d need a sharp, professional-looking website to create the right impression with potential clients.
  3. Implementing a powerful marketing strategy that could get his name out in the community was an absolute MUST.

“As someone with a business degree, I understand how important first impressions are. For legal clients, first impressions happen on your website—you’re not even considered unless you’re at the top of search engine results.”

—Casey Baxter, Founding Attorney, Baxter Harder, LLC

The Solution 
1. A website with a striking design that sparks engagement with prospects

“We didn’t want run-of-the-mill website design. We were looking for a cutting-edge website that displayed true artistry and reflected the high quality of our firm. We wanted our website to catch a prospective client’s eye and get them to engage with us.”

  • Casey Baxter, Founding Attorney, Baxter Harder, LLC
Baxter Harder's website on an IPad.

2. Digital marketing that makes the firm more visible in search engines like Google and Bing

“Our firm immediately jumped to the page one in Google under our new digital marketing plan. And today, we usually appear in the top three results on the page for all of our keywords.”

  • Casey Baxter, Founding Attorney, Baxter Harder, LLC
A screen shot of Baxter Harder's website and a screen shot of the clients Google PPC ad.

3. Increased transparency with access to real-time marketing data and analytics

“We’re able to better track our web traffic, the percentage of people staying on our site, and even the percentage of web leads that turn into paying clients. We use that information to make decisions about where to allocate our marketing dollars in the future.” 
Casey Baxter, Founding Attorney, Baxter Harder, LLC

The Outcome

  • Revenue Growth 3x
  • average search page ranking Page 1
  • Firm Members added 7

Baxter Harder, LLC finally has a digital presence that does the firm’s reputation justice and, even better, brings the firm bigger and better cases—like newsworthy white-collar-crime and international cases.

Now Baxter Harder, LLC is truly set up for long-term growth and success, and Attorney Baxter says it’s all possible because the firm chose the right marketing partner—Scorpion.

Hear from Casey Baxter

"Scorpion is an incredible partner that delivers immediate results. If you’re looking for a marketing company with the skill set to bring your law firm’s vision to fruition, Scorpion is the company to use."

Casey Baxter Founding Attorney, Baxter Harder, LLC
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