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Arnold & Itkin LLP has gone from a small, Houston-based law firm to one which is recognized as one of the nation’s go-to choices when people are injured by the negligence of others. The team has grown to try state and federal cases, even handling complex multi-district litigations.

  • Main Practice Focus Personal Injury
  • Challenge Not enough quality leads
  • Attorneys 14

The Challenge 
Landing More Cases & Expanding the Firm

Prior to 2011, Arnold & Itkin had a website, but the firm’s principals knew that it could be much more than just an online brochure—it could be a significant driver of qualified leads under the right guidance. Enter Scorpion, a Google Premier Partner with a national reach.

The Solution
1. Design Overhaul

Scorpion gave Arnold & Itkin’s website a complete overhaul to modernize its look and functionality, and to increase engagement and conversion on the site.

The Solution
2. AdWords Campaign

Scorpion launched a strategic Google AdWords campaign to drive more leads to the firm. The campaign included dozens of target-specific landing pages.

The Solution
3. Restructured Content 

Raised the quality of all website copy across their website, putting forth helpful and conversion-focused copy into landing pages, blogs, and video.

The Outcome


In the 5+ years since the launch of the campaign, Arnold & Itkin has seen a 510% growth in unique page views, with 74 times more mobile sessions. This has resulted in a 9,735% growth in monthly website-driven leads, including leads for what turned into some of the largest, most high-profile cases that the firm has ever worked on.

Realizing the success of their partnership with Scorpion, Arnold & Itkin quadrupled their digital marketing budget and now exclusively uses digital for their marketing focus. The firm has also nearly doubled their staff size.

AdWords Campaign Delivers a 9,735% Increase in Monthly Leads

Hear From Jason Itkin

"We have been thrilled to work with the Scorpion team. They are the best at what they do. And because of them, we will be able to better protect our clients' rights."

Jason Itkin Founder, Arnold & Itkin LLP
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