Andrew C. Beasley, PLLC Banner

Andrew C. Beasley, PLLC is a law firm in Nashville, Tennessee that specializes in criminal defense. After years of ineffective marketing and no clear picture of how his marketing dollars were being spent, owner Andrew C. Beasley decided it was time to partner with a marketing agency that could deliver real-life results for his practice.

  • Main Practice Area Criminal Defense
  • CHALLENGE Poor leads, unclear ROI, and minimal growth
  • LOCATION Nashville, TN

The Challenge
Junk leads, unclear ROI, and minimal growth

No attorney wants to shell out money without seeing a clear return on investment.

But for Andrew Beasley of Andrew C. Beasley, PLLC, that was the situation in 2014; the firm was spending thousands of dollars on marketing but wasn’t seeing any measurable return-on-investment (ROI).

Yes, his firm was getting leads, but most of those leads led to throw-away phone calls with prospects who had no intention of becoming clients.

Andrew’s marketing dollars were being spent, but they weren’t being spent in a way created real growth for his practice.

The Solution
1. Understanding all leads are NOT created equal

To grow his practice, Andrew needed more than new leads-—he needed leads that were a “perfect fit” for his practice. People that were local, highly-motivated, and ready to become paying clients.

By partnering with Scorpion, Andrew gained the ability to filter out junk leads, eliminate useless phone calls, and be more selective in choosing who becomes his client.

The Solution
2. Seeing leads in black and white

To keep a closer eye on his marketing dollars, Andrew employed the Scorpion Marketing System to see where his new leads were coming from, how much they cost to acquire, and how much money he was earning from them.

It was the black and white transparency Andrew had always been looking for in a marketing partner; a chance to meticulously track his marketing budget down to the last cent.

The Solution
3. Achieving astounding organic search results

To make the most of his online marketing, Andrew utilized the Scorpion Marketing system to improve his organic search ranking.

His results have been so effective that Andrew C. Beasley, PLLC now lives at the top half of page one in Google Search for “Nashville criminal defense attorney,” and a laundry list of other key search terms.

The Outcome

  • AVERAGE NEW LEADS PER MONTH 124
  • INCREASE IN ORGANIC SEARCH RANK 82%
  • AVERAGE NEW CLIENTS PER MONTH 7

Within the first year of working with Scorpion, the team at Andrew C. Beasley, PLLC saw their lead acquisition rate increase by an average of 85% month-over-month.

More importantly, more and more of the leads acquired by Andrew C. Beasley, PLLC are converting to paying clients, improving ROI and putting dollars back in Andrew’s pocket.

Better leads, better clients, and a better ROI

Hear from Andrew Beasley

"You’d be an idiot not to try [Scorpion]...You will get a real return from your marketing."

Andrew Beasley Andrew C. Beasley, PLLC, Andrew C. Beasley, PLLC
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