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    Valencia, CA 91355

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    Addison, TX 75001

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Arnold Itkin LLP

Arnold & Itkin LLP has gone from a small, Houston-based law firm to one which is recognized as one of the nation’s go-to choices when people are injured by the negligence of others. The team has grown to try state and federal cases, even handling complex multi-district litigations.

  • Client Industry Legal
  • Challenge Not enough quality leads
  • Attorneys 14
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The Challenge

Landing More Cases & Expanding the Firm

Prior to 2011, Arnold & Itkin had a website, but the firm’s principals knew that it could be much more than just an online brochure—it could be a significant driver of qualified leads under the right guidance. Enter Scorpion, a Google Premier Partner with a national reach.

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The Solution

Design Overhaul

Scorpion gave Arnold & Itkin’s website a complete overhaul to modernize its look and functionality, and to increase engagement and conversion on the site.

AdWords Campaign

Scorpion launched a strategic Google AdWords campaign to drive more leads to the firm. The campaign included dozens of target-specific landing pages.

Multimedia Strategy

Scorpion implemented other online marketing strategies including video content, blog strategy, online reputation monitoring, social media management, and landing design and copywriting.

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The Outcome

AdWords Campaign Delivers a 9,735% Increase in Monthly Leads
  • Monthly Increase in Website Visits 227.6x
  • Monthly Website Leads 9,735%
  • Quarterly Impressions Generated 31MM

In the 5+ years since the launch of the campaign, Arnold & Itkin has seen a 510% growth in unique page views, with 74 times more mobile sessions. This has resulted in a 9,735% growth in monthly website-driven leads, including leads for what turned into some of the largest, most high-profile cases that the firm has ever worked on.

Realizing the success of their partnership with Scorpion, Arnold & Itkin quadrupled their digital marketing budget and now exclusively uses digital for their marketing focus. The firm has also nearly doubled their staff size.

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Client Testimonial

“Before working with Scorpion, less than 10% of our new business came from the Internet. Today, the majority of our new clients call us directly after visiting our website.” Jason Itkin - Founder, Arnold & Itkin LLP

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