As a family law attorney, you may be wondering how to leave the best impression on potential clients on the Internet. What will grab their attention and get them to notice your law firm? What will make them remember you when they need legal help in the future?
One important legal marketing strategy for building your web presence is blogging. Your blog should be more than just another feature of your website—it should be your way of communicating with your potential client base, answering their questions, and letting them know your firm is available to assist them.
With consistent blogging, you can…
Establish Yourself as an Authority
One of the best things about maintaining an established blog is that it allows you to establish yourself as an authority in your field. Consider this—a mother wants to learn more about how child custody law works in her state and conducts an online search. She sees one of your blog posts, reads it, and finds your content helpful.
Next, she conducts a more specific search on child custody modifications and sees another one of your blog posts. After reading multiple pieces of valuable content with your name on it, this online user begins to view you as an expert on the topic of child custody law. Your blog becomes one of this online user’s go-to resources for her questions related to custody. When she eventually needs to hire a family law attorney for her child custody case, she then remembers your name and calls your firm!
While blogging usually doesn’t lead to new clients overnight, it’s an important part of building your professional reputation online and proving your knowledge and expertise to potential new clients. The more informative your posts are, the more likely people are to trust you with their cases.
Boost Your Organic Search Presence
While many law firms focus on their pay-per-click ad campaigns to increase their visibility in search engines, it’s important that they also build up their organic (or unpaid) search results, as many people still look for the top-ranking organic results on page 1.
Blogging is a great strategy for improving your organic search rankings. Search engines such as Google place higher value on web content that is actually helpful to searches and relevant to their needs. As a result, producing educational blogs on topics you know your potential clients are looking for can help you boost your search engine optimization (SEO), which in turn helps your firm get seen higher up in the organic results.
Drive More Traffic to Your Website
When you publish a lot of high-quality blog posts, you create more opportunities for potential clients to find your law firm in an online search and land on your website. You can maximize your exposure even further by promoting your blog posts on social media sites such as Facebook, LinkedIn, and Twitter. As you boost your blog readership, you drive more traffic to your website—which creates more opportunities for your firm to attract new clients.
Get More Personal
Your blog is the perfect place to get a bit more personal with your audience. This is where you can discuss your opinions on specific topics, demonstrate your passion for what you do, and give your firm a voice to help build trust with your readers. Remember—the more people feel connected with your firm, the more likely they are to turn to you when they need help with family law matters!
Want to learn about other online legal marketing tactics that can drive more clients to your law firm? Check out these 5 tips.
About the Author
Brandon Williams is a Social Media Content Developer at Scorpion. His focus is on helping clients, including law firms, build their online presence and increase brand awareness. In his spare time, Brandon enjoys spending time with his wife and daughter, attending sporting events, and traveling with family.