We are pleased to announce a strategic partnership with Los Angeles-based advertising agency Consumer Attorney Marketing Group (CAMG) in an effort to help attorneys close the gap between online and offline marketing.
Combining CAMG’s command of offline legal marketing and Scorpion’s leadership in online marketing for law firms, the two will marry offline and online marketing campaign data tracking and analysis. This partnership was formed to help ensure attorneys maximize the effectiveness of their marketing campaigns by carrying offline campaigns to online using a data driven approach.
According to Corey Quinn, Chief Marketing Officer at Scorpion, there is a great need for stronger collaboration between offline and online marketing for attorneys:
“Largely, law firms are not tying offline television commercials to their online advertising avenues. Studies show that 66% of the time, when someone sees a commercial that is of interest to them, they go to their smartphone for more information. Attorneys who are spending money on commercials but are not supporting those efforts with online campaigns are missing out on potential cases. It is a lucrative opportunity for attorneys to combine these two resources into one strategy with potentially exponential results.”
Steve Nober, CEO of CAMG, agreed:
“This is just what legal marketing needs. It solves the issue of the black hole in tracking online responses from offline marketing so you can make smart, quick, efficient decisions for your campaigns. We love innovation and this is a big one for the legal industry.”
Our team at Scorpion is thrilled to enter into this partnership, which we believe will serve as competitive edge to our clients throughout the United States. Scorpion provides attorneys with a full spectrum of digital legal marketing services, including website design, paid search advertising, video advertising, social media advertising, search engine optimization, online listing management, and much more.
Fill out our contact form or call (866) 622-5648 to learn more about how Scorpion can assist you with your desire to dominate your industry.
About the Author
Kylie Patterson currently holds the role of Director of Public Relations at Scorpion, although she has previous experience working with many departments within the company. She spends her time finding new and exciting ways to connect Scorpion both with the local and global community. When she is not at the office, Kylie enjoys dancing, live music, sporting events, and spending time with her black Labradoodle, Royce. She is also a proud graduate, and diehard fan, of the University of California, Los Angeles.