With fall here and winter just around the corner, you may want to consider upping your game in your personal injury law firm’s pay per click (PPC) campaign. Why, you ask? Well, injuries tend to spike during these frosty seasons, which means there are more people out there who are searching for attorneys just like you.
While cold weather is the perfect excuse for people to bundle up with a cup of hot cocoa, it’s also the culprit that causes slippery roads and other hazardous conditions. Translation: more accidents and injuries, which leads to more injury victims scrambling to find legal representation. Check out these stats!
Getting More Cases with a Stronger PPC Push
As a personal injury attorney, PPC can be a powerful advertising strategy for you because it helps you get in front of your target audience when they’re actively searching for the specific types of services you offer. With a practice area as time-sensitive as personal injury law, that’s crucial! In addition to that, PPC advertising gives you greater control over your ad spend (you only pay when someone actually clicks on your ad), and it allows you to use location targeting and other options for customizing your ad delivery.
By increasing your PPC budget during fall and winter, you could be giving your firm the competitive boost it needs to attract more cases. If you would like to learn how you can gain a competitive edge in your PPC campaign this fall and winter, feel free to contact one of our Internet marketing experts at Scorpion Design, LLC.
About the Author
Nicolas Gomez is Senior VP of Sales at Scorpion. He helps law firms generate more business and increase their revenue through customized online marketing strategies, including strategies that incorporate website development and search engine advertising. Nicolas has more than 15 years of marketing, technical, and industry experience. During his personal time, Nicolas enjoys exercising, playing golf, playing in poker tournaments, and traveling.