Why You Should Track Your Contacts Posted by Julia Cook | 7.1.14 9:55am

At Scorpion, we place a lot of importance on our ability to track any and all leads generated through our marketing solution, whether the leads come from paid search, organic results, a directory listing that we set up for your firm, or otherwise. Why do we pay so much attention to this aspect of your marketing campaign, you ask? Well, there are several reasons, and they all fall in line with making sure that you are getting excellent results from your campaign, as well as the world-class service you should expect from your Scorpion team.

The top three reasons that we want to make sure we can show you exactly how many leads we generated for you are as follows:

  1. We can accurately gauge campaign efficacy. We will be able to see at a glance whether the lead volume is up or down from the same point in the previous month, as well as where you are projected to be by the time the month ends. We use this tool to immediately pinpoint where our successes are so that we can strengthen them and make sure that you are getting exactly what you need and want from your Internet marketing.

  2. Tracking enables our teams to perform proactive work. We want to be completely on top of every single aspect of our marketing campaigns and that means being the first to know when we have to change tactics due to an algorithm shift, change in the market or other situation that would require active change on our part. As your marketing experts, we consider ourselves an extension of you! We are able to make changes rapidly to ensure that we are always putting your best foot forward.

  3. You are able to categorize the leads we drive to your business. Through our proprietary content management system (CMS), you are able to actually log into your website and mark whether a lead was good or bad. We have several categories from which you can choose, and we even have a notes section so that you can leave comments on the leads.

So, if you're ever wondering why we place so much emphasis on making sure that your leads are all accurately tracked, it's because it allows us to provide you with our best service.

If you haven't guessed it by now, Scorpion's number one priority is and always has been your experience. We want nothing more than to be a part of your business's success in this competitive world. We have set our internal systems up in such a way that we are able to provide more information, more accuracy, more service, and, ultimately, more leads.

We know that your success is our success, and that is why everything we do is geared towards getting you more.

If you want to learn more about how our marketing solution could benefit you, please don't hesitate to give us a call. We love talking to people about their businesses, and we love helping them achieve their goals.