The Importance of Blogging as a Business Posted by Scorpion | 5.6.14 10:47am

The sensation we know as "blogging" began in 1983 on Usenet (the predecessor to the Internet); however, the term "blog" was not actually coined until 1997. Today, blogging has become a widespread trend across the globe.

Just consider these statistics released by SocialMediaToday:

And take a look at these statistics released by SocialMediaToday and HubSpot:

Blogging for Your Business

Regardless of your age, personality, and occupation, the truth is this: blogging is good for your business. In fact, there are many ways that blogging can benefit you.

Increasing Conversion

Improving Ranking

Extending Your Reach

Enhancing Your Insight

Strengthening Your Leadership

Simply put, a blog is a cost-effective marketing investment. As HubSpot explains it, "One hour of effort today can turn into hundreds of thousands of views and leads in the future."