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Back to the Basics Part 1: Start by Having a Website


Recently I conducted a Google search and was surprised to see how many businesses listed in the SERPs still did not have a website. As a consumer in the age of technology, and as an Internet marketing professional, I'm extremely wary of hiring any business or purchasing any product through a company that doesn't have a decent website—let alone one that doesn't have a website at all. Needless to say, this may seem like an obvious or ancient topic, but given the results of my latest Internet search it is clearly still relevant.

3 Reasons Why You Need a Website

There are no exceptions when it comes to Internet marketing. Whether you're a small business owner, an entrepreneur, or a Fortune 500 company, you should have a website. In fact, you should have a great website because the competition for your potential customers is steep. We'll discuss more about building a website worth visiting in my next post, but for the remainder of this one we'll focus on why you need one.

  1. Consumers: We live in the mobile age so your customers are going to expect you to have a website. Consumers want to see your product showcased for them before they buy or contact you for more information. People want to be convinced that you're the real deal and having a site is a necessary step in the direction of convincing them to sign up for your services—and not your competitors.
  1. Competitors: Speaking of competitors, inevitably yours have a website and are ahead of the curve. However, there is a chance that within your industry your competitors didn't jump on the Internet bandwagon when it came around the first time, so you've still got a chance to be the first in line. Even if other businesses around you have sites, you can still come out on top by making a strategic investment in yourself. How do you do that? By hiring a company who specializes in all aspects of Internet marketing, not just the website design.
  1. Cash: The bottom line is that a website is a targeted attempt to generate more revenue. If you don't have a website, you are missing out on a lot of potential business and running the risk of being left behind as the Internet marketing and accessibility continues to progress and become the norm.

If you're reading this and have a website, great! I'm sure you could list many other reasons to support this blog. If you're reading this and have yet to launch a site, this post is for you. The point of this entire post can be summed up in this one phrase: get with the times and get a website today. You won't regret it!