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Hospitals, Scorpion News

Bringing Better Tracking, Analytics, and Reporting to Healthcare Marketers

Brian Davis Executive Vice President of Healthcare

At the 22nd annual Greystone.net Healthcare Internet Conference in Scottsdale, Arizona, Scorpion Healthcare announced plans to launch Scorpion Marketing System 8 (SMS 8)—a simple-to-use yet robust content management system (CMS) developed specifically for hospital websites with transparent website analytics and Scorpion’s award-winning digital advertising campaign playbooks.

What does SMS 8 mean for healthcare marketers like you?

In conjunction with Scorpion’s managed services, SMS 8 makes it easier than ever for healthcare marketers to deploy cutting-edge hospital websites, manage all website and digital content, as well as scale, measure, and optimize digital marketing campaigns.

With SMS 8, any marketing question that comes from the boardroom can be addressed immediately, and supported by real data. Healthcare marketers have the ability to access reports, and see their organization’s budget diversification all in real-time. They also have the ability to monitor budgets, track inbound calls, attribute inbound calls to individual campaigns or organic efforts, and track online reviews.

With SMS 8, the level of insight into your digital marketing is unprecedented.

“Having worked with more than 250 hospitals over the past 10 years, we created SMS 8 specifically for healthcare marketers who have shared the challenges they have managing websites and advertising campaigns on platforms such as Google, Bing, Facebook, Pandora, and other digital media publishers and networks, “ said Rustin Kretz, CEO of Scorpion.

“Coupled with Scorpion’s award-winning customer service, SMS 8 gives healthcare marketers the ability to manage one or hundreds of websites as well as access all the data they need to make important digital marketing decisions. From tracking individual visitor journeys online to which site systems are driving the most engagement, data is segmented in such a way that marketing managers get the clearest picture of performance from every possible angle.”

Notable features include:

  • A cutting-edge Content Management System that enables a healthcare marketing professional to manage one or many hospital websites from a single platform

  • Healthcare-specific functionality and systems, including a robust physicians directory

  • Integrated website and digital presence analytics

  • World-class digital marketing campaign execution and reporting powered by Scorpion’s award-winning digital media platform

Here’s why the future of healthcare marketing is a bright one…

“Leading healthcare executives tell us they are constantly looking to simplify,“ said Brian Q Davis, Scorpion Healthcare Senior Vice President. “They want fewer solutions. Fewer vendors. More accountability. They are tired of spending their limited resources deploying CMS technologies in conjunction with complicated marketing and advertising strategies. The SMS 8 platform of technology and services brings it all together and lifts the burden off their shoulders. It simplifies the pathway for healthcare systems to deploy world-class, patient-focused websites and launch digital marketing campaigns at scale.”

As the upcoming SMS 8 is set to release in early 2019, it promises the ability for driven healthcare marketers to gain greater clarity in their marketing, the insight to make better decisions, and proof in their success.

Interested in learning more about SMS 8 and what it can mean for your hospital?

Call (888) 848-0097 or message us here directly for more information.

Bringing Better Tracking, Analytics, and Reporting to Healthcare Marketers
About the Author
Brian Davis Executive Vice President of Healthcare

Brian Davis is the Executive Vice President of Healthcare of Healthcare at Scorpion. He leads our vision of bringing a new level of competitive advantage to healthcare providers online. Brian has been a speaker and panelist at various healthcare industry conferences and has been quoted in Becker’s Hospital Review. Most recently, he was a panelist at the Becker’s CIO and Health IT Summit. Brian is a graduate of the Massachusetts Institute of Technology (MIT) Sloan Business School Entrepreneurial Development Program (EDP) and received his undergraduate degree in Journalism from Louisiana State University. He currently resides in Dallas with his wife, two daughters, and three dogs. In his spare time, he likes to spend time with his family and to take long road trips.

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