When a homeowner experiences a plumbing emergency, when a contractor needs a commercial electrician, or when a business owner’s HVAC system breaks down—they turn to the Internet. Whether through voice search, mobile search, or a standard search on a desktop computer or tablet, these people go online for help. Your company must be there.
At Scorpion, we deliver focused SEO services to plumbers and all home services professionals to make sure they’re seen by the people and companies who need them. Our technology and expertise help us drive rankings higher than ever in major search engines, which helps you get the customers and jobs you need to thrive.
The Internet is a big place. You may have a reputation for quality workmanship and a long history of helping customers in your service area, but if you don’t have a strong online presence, no one will be able to find you. Your website needs to show up in search results, and SEO is a key part of this. Our home services SEO team makes it easy for potential customers to find you online. We combine on-site and off-site SEO to drive the right type of traffic to your website, so you can get more of the customers and jobs you want.
The only way to see high and lasting rankings in major search engines is by taking a thorough, white-hat approach to SEO. We use industry best practices to drive our home services clients to the top of search results for their services and location.
- Full Site Analysis Your site must be in compliance with SEO best practices to rank in major search engines. A full site analysis is crucial in creating a strategy that boosts and maintains top placement in Google, Yahoo, and other search engines. We’ll decide which content is valuable and should be preserved, how to use current backlinks and optimization, how to improve the structure of your website, and how to create new links and content to optimize your company’s organic (unpaid) rankings.
- Expert Recommendations Our team is experienced not just with search engine optimization but with SEO as it relates to home services companies like yours. With Scorpion, you’ll have your own home services SEO expert to analyze and monitor every aspect of your campaign—before, during, and after the launch of your website. You’ll never have to wonder or worry about whether your site is performing and whether your SEO will change with your goals, the industry, and the economy. Your expert will be on top of it.
- Ongoing Optimization SEO is an ongoing, changing process. Major search engines constantly change their algorithms to try to deliver better results for searchers, based on need and intent. People use new, different methods to search, like voice or mobile. Home services companies offer new services and add locations. As a plumber or other home services professional, your website needs to be continually optimized if it is to maintain its rankings and remain in compliance with SEO best practices.
- Technical SEO Adaptability is crucial in the world of home services SEO. With our Scorpion Site Analyzer, we constantly monitor the technical elements of your website, identify potential anomalies, and inform your SEO manager so these can be corrected as quickly as possible. This area of digital marketing is always changing. Standing still is not an option, as this can lead to dropped rankings, fewer customers, and lower revenue. We focus on the growth and stability you deserve.
Search engine optimization is a complex area of digital marketing, but it’s not enough to work with an expert in SEO alone. If you’re to succeed online, you need a team that understands SEO as it applies to home services companies like yours, in your area, and focused on the services you provide. You need a partner who is as invested in your goals as you are. That’s the experience provided at Scorpion. Your goals are our goals, and your future is intertwined with ours. We’re here to see you win.