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To understand the true effectiveness of your existing marketing strategy, you need to know your numbers.
Scorpion’s data strategy is built on marketing-specific metrics like clicks and impressions, as well as the metrics that matter most to your business—calls and jobs.
Does advertising on Google make sense for your business? How many jobs have you booked running ads on Instagram?
At Scorpion, we know these are the kinds of questions you ask yourself or your team, so we’ve engineered our data strategy to deliver the insights that matter most to your business.
Smart marketing decisions are made using information about your business and your competitors.
Scorpion’s approach to data strategy doesn’t stop at your business’ marketing performance. We evaluate and consider the performance of the local competition to get as complete a picture as possible before making marketing decisions.
A data strategy is the approach you take to collect data related to your home services business, as well as how you apply that data to the decisions you make on behalf of your business (e.g., This month, we’ll spend $2,000 advertising on Facebook).
Data by itself is useless without analysis. Data becomes valuable only when it delivers insights that can be used for results. A data strategy helps ensure the data you have at your disposal is actually put to use to grow your revenue and meet your business goals.
