There’s no way around it: If you want to build a successful business in today’s market, you’re going to need a strong brand to go with it. With more choices than ever and unprecedented amounts of information at their fingertips, consumers need a reason to go with your business.
That’s where your brand comes in.
A great brand speaks to both the consumer’s head and heart. It runs deeper than just a flashy logo (although everybody loves a good logo) and cuts to the core of how people see and feel about your business. When your company’s vision and style sync up with the customers, that’s when you can start building a solid relationship, which leads to more work, better leads, and an always-ringing phone.
And, the importance of a brand goes beyond just keeping new customers coming your way. Having a well-defined identity for your company also helps make the day-to-day choices you make as a business owner easier. It informs hiring decisions, determines the way you engage with customers, and helps you make the right strategic calls when it’s time to grow.
To learn more about the importance of building a brand, watch this webinar below that I participated in alongside Mary Jean Anderson of Anderson Plumbing, Heating & Air; Tommy Mello, owner of A1 Garage Door Service; and home services digital marketing experts from Scorpion.
- In this day and age, having a brand is a necessity if you want to stand out from your competitors in a busy marketplace.
- Consistency is key: Once you’ve settled on a brand, be sure to “connect the dots” and be consistent with how you apply that identity across all aspects of your company.
- A well-developed brand becomes a touchstone for the management of your business. Beyond marketing and advertising, it helps inform all the decisions you make as a business owner.