Expand your construction business by taking advantage of the digital marketing options available to you. You want to look at opportunities that could make your company grow even faster than expected. These eight construction marketing ideas cover traditional and out-of-the-box techniques that you can work into your business strategy.
1. Website Design
Your web design should tell the story of who you are and what you do. Show off your construction projects. Share the history of your company. This helps potential customers to connect with your business and gives you credibility.
Your services, portfolio, any testimonials, and contact information should be easy to find. If you have a blog on your website, use it to post updates about your business and construction industry news. That can help you stay connected with customers and keep them coming back for more information.
Search engine optimization (SEO) is important for any business because it determines where on search results pages your business will appear. Be sure that all of your web pages have titles and meta descriptions (the short descriptions underneath each link) that are relevant so users can find you when they search.
Remember that many potential customers will be looking for a contractor using their phones. If your site is not mobile-friendly, it will be harder for people to find you and could cost you sales. Mobile-friendly websites have a design that adapts to different screen sizes.
2. Local SEO
Local SEO is a type of SEO that helps your business rank higher in Google Maps and on Google’s Local Search results. Using specific keywords, you ensure that your business is visible to people in your area who are seeking your services. If you want more customers interested in residential or commercial construction services, then this is a must.
Unlike regular SEO, local SEO is a lot more hands-on. You’ll need to work with the local business center, make sure your listings are accurate, watch your rankings, and keep track of competitors. It takes time and effort but can be well worth it as more customers are able to find your business online.
Google Business Profile (formerly Google My Business)
Google Business Profile is a free tool that allows you to add your business to the map and claim your listing on Google. This will help increase your visibility in search results.
It also provides a free web presence for your business. You can add photos and text about your business, hours of operation, contact information, and links to your social media profiles.
Advertise in Print Media
Another way to get more traffic to your website is by advertising in print media like newspapers or magazines. You can buy ads or have them placed by an ad agency on behalf of your company.
3. Email Marketing
Email marketing is a great way to keep your customers informed about your business and what you're up to. It's also an important way to increase sales. Your construction company will be sending customers the information that they want, rather than spamming them with ads that they don't care about.
When you're using email marketing as a construction marketing strategy, it's important to have a plan in place. You need to decide on the purpose of your emails. If your goal is to increase sales, then send out offers for discounts or specials. If your goal is to build brand awareness, then send out information about new projects your company has started.
Instead of randomly sending out emails, try creating an email newsletter that includes information about new projects, events at the office, or even updates about how the company is doing. At the very least, keep emails on a schedule to ensure that you don't overwhelm customers.
4. Social Media Marketing
Incorporating social media into your marketing strategy means you'll be able to reach out to your audience in a more personal way. Social media can be used as a platform for sharing information, promoting events and products, and connecting with customers who have similar interests.
Create Your Own Remodeling and Construction Videos
Videos are a great way to get your message out there, especially if you're trying to sell something. If you're a contractor, make videos that show how you can help people with their projects. You can also use this as an opportunity to showcase some of the work you've done in the past.
Create a Facebook Page and Post Content There Often
Posting content on Facebook is another great way to reach new clients and get them interested in your services. You should post updates regularly so that people who follow you know what's going on with your company.
Post professional quality photos of your latest construction projects and write a detailed description of what you did. This will help people understand your services better and show them why it's important to hire someone with your skills. You can also post videos that show different aspects of the job site and how it looks when you're done working on it.
Use Instagram To Show Off Your Best Projects
Construction companies can use Instagram to show off their best projects. You can post a photo of your latest completed project and write a detailed description of the work you did and why you think it's important for people to hire you for future construction projects.
You should also include hashtags that are relevant to your business so that people who are interested in working with you can find your page more easily.
5. Paid Advertising
Paid advertising is a way for construction companies to reach people who are actively looking for construction services.
You can do paid advertising through social media ads, Google ads, or other platforms that allow you to reach specific groups of people. You can choose an audience based on their location, age, and other factors.
6. Set Up a Blog
Building a blog can help you increase website traffic and raise brand awareness about your construction company. It's an essential part of any good marketing plan. It's not easy, but it's important to have a blog that covers topics related to your business and even the construction industry as a whole.
You can use your blog as a resource for people who are looking for information on building projects. It's also a way to build credibility and trust with your customers by showing that you're an expert in the field. If you write a post about how to choose the best materials for a particular project, your audience may be interested in hiring you to help with their next one.
7. Attend Local Events and Networking Conferences
When you're a small business, you need to get creative with your marketing. One of the best ways to do this is by attending local events and networking conferences. You'll meet local businesses that want to work with you or start a partnership, and you'll also have a chance to build relationships with local media outlets.
Joining the local chamber of commerce is another way to get in touch with other small businesses, and it'll help you find out about any upcoming events or conferences that are relevant to the construction industry.
Get to Know Local Real Estate Agents
This may seem like an odd suggestion for how to market your construction company, but it works. Think about it - if you build relationships with real estate agents who work in your area, they'll recommend your services when their clients need a contractor. That's a win-win for both of you.
8. Seek Out Reviews
Reviews and testimonials are the lifeblood of any company that offers professional services. They show the level of customer support that your construction company provides and the quality of your work. You should have reviews from past clients and testimonials on your website, and make sure to ask satisfied customers for them. This can be as simple as sending out a survey to customers about how they felt about their experience with you and what improvements they'd like to see in the future.
Time to Get Started
With the opportunities that exist in construction marketing, it’s easy to see how you can make your business stand out while also attracting new customers. The ideas discussed above are a few of the most effective methods to try to grow your business, but there are plenty of others you can use if you put thought into them. So if you want to expand your company, don’t wait. Start building an efficient construction marketing plan and take advantage of your opportunities now.