These days, most people depend on social media to learn about a business—including what home services they should rely on. If you’re not already investing in social media, you’re missing out on potential leads. The next step in marketing your home services company is to build your online presence. Your target audience is already searching Google, checking out reviews, and looking for your portfolio of work and recommendations on social media. If you want to make sure they land on your company first, it’s time to get on board with the digital marketing world.