To begin, Tommy and our host, Josh Smith, discuss general promotional best practices, as well as how home services business owners should respond to challenges that have been brought up by the COVID-19 pandemic. In large part, his advice (and experience) points to the same conclusion that Scorpion’s experts have found — as competitors pulled their campaigns, A1 doubled down on their digital and traditional ads, and now, Tommy’s techs are working late nights and weekends to cover the new business they’ve brought in.
As the episode continues, the conversation is packed with insightful tips for every home services business owner. One highlight is his “inspect what you expect” philosophy for troubleshooting unwanted outcomes, which is almost universally applicable. From the best ways to stay on top of reviews to details about A1’s recruiting and training process, leaders facing any digital marketing problem will gain concrete suggestions for maximizing their efforts and reaching their goals. Want to know what it takes to rise to the top of your industry? Watch the full interview now!