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Facebook Live Interview: Answering Your Top Online Advertising Questions

Dan Dowdy's Headshot Dan Dowdy Owner, Built for the Trades

If you have questions about how paid digital advertising works and how to get better results from your campaigns right now, check out this interview we did in a recent episode of “In the Trenches” with Built for the Trades, which aired on Facebook Live.

In the episode, Dan Dowdy, Founder of Built for the Trades, spoke to Josh Smith, the Vice President of Internet Marketing for Scorpion’s Home Services division. Dan and Josh address some of the most common questions home services business owners have about their digital advertising, especially in these uncertain times.

Here are some of the questions they answer:

  • Why is my cost per lead so high in paid search advertising?
  • Should I cancel an advertising channel if the return on investment isn't there?
  • Why are my organic traffic and leads down?
  • Why are Google reviews not showing up in my Google My Business page?
  • Where is my Google credit?

Watch the video here:

For more helpful tips for bringing your business out of this pandemic stronger than ever, visit our COVID-19 resource page, learn more about our home services digital marketing services, or contact us directly.

About the Author
Dan Dowdy's Headshot Dan Dowdy Owner, Built for the Trades

Dan Dowdy is the owner of Built for the Trades, a leadership development company specializing in trade-specific businesses. He is a Master plumber and has 20 years of experience in the plumbing and leadership field, running a successful home services company. Dan is passionate about his faith, his family, and the outdoors. If he’s not at home with the family, you can find him with a bow in his hand getting ready for hunting season. His goals are to grow others to their true potential so that they may lead others with confidence and passion.

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