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Let the Data Make the Decisions: Tommy Mello on KPIs

Cheryl McRae's Headshot Cheryl McRae Director of Vertical Marketing

When it comes down to brass tacks, the success of every business depends on basic math: How much money are you bringing in, and how much are you spending? Of course, maximizing your profits isn’t quite that simple, but in the video below, industry influencer Tommy Mello explains how key performance indicators (KPIs) can help you make data-based decisions and reach your goals.

Drawing on his own experience building a ten-million-dollar garage door installation and repair company, Tommy explains in detail which metrics business owners should stay on top of, as well as what you should look for when finding a marketing partner to support your growth efforts. His advice is smart, simple, and applicable to any home services business — click below to listen!

For more marketing and operational guidance that can help your home services business hit goals and find success, contact our team today.

About the Author
Cheryl McRae's Headshot Cheryl McRae Director of Vertical Marketing

Cheryl McRae is the Director of Vertical Marketing and Producer of The Sharpest Tool™ podcast. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.

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