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The Sharpest Tool™ Podcast: Here Are the Top Marketing Tips from Episodes 17-21

Cheryl McRae's Headshot Cheryl McRae Director of Vertical Marketing

It’s not easy keeping up with two industries.

You’re running a business, keeping aware of new technologies, and watching the movements of your competitors.

There’s not enough time in the day to learn all the ins and outs of marketing.

But what if you didn’t have to?

What if the essential marketing tips and tricks you needed to successfully develop your business were split into—I don’t know—twenty-minute episodes?

In The Sharpest Tool™ podcast, we sit down every week to speak with leading voices in home services marketing to discuss every tip you need to be more successful, from expanding into new marketing channels, to improve your local visibility with a few changes, if you want to win in the home services business, it starts right here.

Here’s a sneak peek at what we covered...


Episode 17— Reach Your Customers Before Your Competitors With Omnichannel MarketingDan Bedell

Over the years, Google’s dominance in the search engine advertising space has led to more and more home services businesses to adopt pay-per-click advertising (PPC).

Unfortunately, the cost of those “clicks” is climbing higher and higher every day, making it hard to compete with more established operators.

But what if there was a more cost-effective alternative?
In Episode #17 of The Sharpest Tool™ podcast, Chief Operating Officer of Scorpion, Dan Bedell joins host Josh Smith to discuss the role omnichannel marketing can play in offsetting the rising costs of advertising on Google and creating growth for home services businesses like yours.

Click here for the full episode.

Episode 18: Give Your Home Services Business a Sales Strategy That WorksSteve Levitt

Businesses live and die on their ability to sell themselves.

So, what makes your business different?

And more importantly, can you—and your team—effectively communicate that to your potential customers?

In Episode #18 of The Sharpest Tool™, Executive Vice President of Sales, Steve Levitt, joins host Josh Smith to discuss the art and science of building an effective sales strategy, how to increase your sales revenue, and the steps you can take right now to create more time to grow your business.

Click here for the full episode.

Episode 19: Creating a Customer Experience that MattersTravis Hobbs

You can always tell when a new competitor enters the home services space.

Fancy trucks, deep discounts, bold advertisements.

They’re flashy.

But no matter how hard you try to get customers to notice you, if you can’t give them an experience worth coming back for, they won’t.

In Episode #19 of The Sharpest Tool™, we sat down with a certified specialist in small business marketing to discuss how crafting a seamless and memorable service experience can not only increase your customer retention but create loyal advocates for your business for life.

Click here for the full episode.

Episode 20: Delivering Customer Delight for Repeat BusinessSami Kretz

The difference between gaining a customer for the day and gaining a customer for life is simple:

Customer service.

Great work may get you the job, but if it isn’t paired with a memorable customer service experience, it won’t help you keep the customer.

In Episode #20 of The Sharpest Tool™ podcast, Vice President of Product Development, Sami Kretz, joins host Josh Smith to discuss the difference between delivering customer service and creating a customer experience, plus the steps you can take right now to increase repeat business.

Click here for the full episode.

Episode 21: Help Your Customers Find You With Local SearchDasch Schenberger

How would you like to increase your business’ visibility online?

Hold that thought.

How would you like to increase your business’ visibility online AND establish immediate trust among your potential customers?

Here’s how to do it in two easy steps.

In Episode #21 of The Sharpest Tool™ podcast, a VP of Franchise Marketing joins host Josh Smith to discuss the importance of developing a strong online presence and ensuring your business information is available, accessible, and uniform when found in search.

Click here for the full episode.

P.S. - If you haven’t seen our previous recaps, you can find them all here:

Episodes: 1-3
Episodes: 4-7
Episodes: 8-11
Episodes: 12-16

Want to learn how to bring more jobs, revenue, and growth to your business?
Call (866) 616-0824 or send us a message.

The Sharpest Tool™ Podcast: Here Are the Top Marketing Tips from Episodes 17-21
About the Author
Cheryl McRae's Headshot Cheryl McRae Director of Vertical Marketing

Cheryl McRae is the Director of Vertical Marketing. She spearheads Scorpion’s strategy for educating home services businesses about digital marketing and connecting them to solutions for acquiring new customers. Cheryl brings more than 15 years of award-winning national and international marketing expertise to the Scorpion team. When Cheryl isn’t working, she’s typically busy kickboxing, strength training, hiking, and enjoying California’s beautiful weather and Pacific Ocean.

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