Do you understand where your ideal customers are looking and how to reach them? Get trusted experts who can help you create the most effective home services advertising to get results on Google, Bing/Yahoo, Facebook, Yelp, and others.
Digital advertising is one of the most effective ways to get in front of your ideal customers. With advertising programs through Google, Bing/Yahoo, Facebook, Yelp and more, you can specify the characteristics that make the best client for your business. It may be as simple as an area code or household income or you may be looking to target something more specific. Whatever the parameters, digital advertising gives you the ability to set the standard for who sees your ads and gives you the flexibility to adapt at any given time.
Advertise for Your Ideal Homes Services Customer
Knowing your ideal customer you’re looking to acquire is the most important part of figuring out your digital advertising plan. In most cases, the area or location that your company services is the biggest competitor in your advertising. After that, are there other pre-qualifiers that make the right client? When using advertising platforms like Google, Bing/Yahoo, Yelp, and Facebook, you can create audiences with income parameters, interests, education and more. Digital advertising allows you to pinpoint the right client and get your company in front of them.
Where Should I Advertise?
After you’ve decided who your ideal customer is, you need to decide where to advertise. Google, Facebook, Yelp and many other platforms have easy-to-use marketing tools to help businesses create, launch and analyze advertising. Depending on your business and the characteristics of your target market, one of the platforms may be more beneficial than others. Here are a few of the ad platforms to think about:
- Google Pay-Per-Click (PPC) Ads: These ads show up first on a Google PPC before the organic listings. These ads can be focused on keywords, location and other factors.
- Google Display Ads: Display ads are a visual way to attract customers. These ads show up throughout different websites and can be based on if the user has visited your website prior.
- Bing/Yahoo Pay-Per-Click (PPC) Ads: Similar to Google PPC, Bing/Yahoo helps you reach audiences that search on those websites for help with their home services needs.
- Facebook Ads: These are the ads you see on your Facebook news feed.
- Yelp Advertising: Similar to the other ad platforms, Yelp allows you to focus on customers in your area and show up when they search for keywords that coincide with your business.
Frequently Asked Questions
What is Pay-Per-Click (PPC) Advertising? With Google and Bing you can choose keywords and phrases to show ads within a potential customer’s home services business search. These ads can be a great way to bring in new customers to your company.
Why do I need Pay-Per-Click (PPC) Advertising in Home Services? Advertising on Google or Bing with PPC ads can help supplement the customers you are already getting through referrals. As you grow your home services business, PPC ads can provide a nice way to bring in customers during slow times as well and can be turned on or off at your convenience.
Who can I partner with for Home Services Advertising? If you are looking for a partner who knows how to get results and not waste your time and money with home services advertising then give Scorpion a call. We have the experts and technology to turn your hard earned money into more of your most loyal customers.
Ready to start advertising but also want to stay focused on your business? A marketing partner, like Scorpion, is the best solution. Scorpion’s team of industry experts can help you create the most effective advertising strategy and assist in implementing the right tools to get you to your goals - whether that’s more revenue or a more ideal client for your business.