As a plumbing company, your leads are statistically going to come to you
from the internet. 85% of consumers will research a business online before
deciding to reach them. Most plumbers fail to capture these leads because
their sites simply aren’t attractive or easy-to-use—many of
them aren’t mobile friendly, which means the site doesn’t
work for half of all visitors.
But what if your site looked attractive and worked great on any device?
What if you had convenient features for users, such as online scheduling
or bill pay? What if your site was designed to retain visitors and turn
them into quality leads? Scorpion’s award-winning websites give
you even more.
Our sites possess powerful technology and easy-to-use design to make sure
your customers choose you over competing plumbers, whether they’re
on a phone, tablet, or desktop. You’ll hold onto more visitors every
month, creating more revenue for your plumbing business.
The amount of leads your site gets every month is dictated by one thing:
your search engine ranking. 91% of clicks from search engine results go
exclusively to the first page of results. 33% of all clicks go to the
first result alone. Businesses that don’t rank simply don’t
get seen, which means they miss out on 90% of their potential customers.
Scorpion wants your business to dominate the plumbing industry in your
area—we want you to rank.
That’s why Scorpion provides our plumbing clients with a personal
SEO Manager. If your website is the heart of your business, your SEO Manager
is your personal trainer. He or she makes sure your website is healthy
and strong, resulting in long-term results. Your SEO Manager ensures that
your business ranks through “white hat” (effective and honest)
tactics, such as publishing fresh content regularly, frequent site updates,
coding that exceeds Google standards, promotion on social media, and much
more. As a result, you will have more leads on a monthly basis over time,
Pay-per-click advertising is a powerful way for plumbers to directly market
to the people who are looking for them. It works by only releasing ads
when they are triggered by certain search terms (e.g. “local plumber”),
propelling them to the top of the search engine page. You only pay when
a customer clicks on the ad—meaning you can directly see when your
marketing efforts are working!
Statistics revealed the average business makes $2 revenue for every $1
spent on PPC.
Scorpion PPC campaigns are among the most effective in the industry. As
a Google Adwords™ Premier SMB Partner—an honor claimed by
only a handful of companies nationwide—our campaigns result in some
of the highest PPC returns for our clients. We employ industry best practices
in order to create measurable and repeatable revenue every month, which
you can track through our proprietary system.
As the internet evolves, consumers are depending more and more on positive
reviews to influence their buying decisions. 80% of consumers trust a
positive review as much as they trust a recommendation from someone they
know, and 68% says a positive review will make them trust a business more.
As a result, your business’ online reviews directly affect how many
quality leads you get.
Harvard conducted a study that found that increasing a business’
Yelp rating by one star increased its annual revenue by 5-9%.
At Scorpion, we provide you with a Local SEO Specialist, whose job is to
utilize your good reviews to maximize your ratings across the internet.
Using platforms such as Angie’s List, Yelp, Facebook, and more,
our specialist can make sure that when users search for plumbers, yours
is consistently the highly-rated and recommended. By utilizing happy customers
as a free and untapped resource, we can boost your revenue by significant