In 2001, Scorpion began offering websites in an era when no one believed
they would need a website. Now, no one doubts what we knew then—your
business needs a powerful website that can effectively turn visitors into
Scorpion offers websites that are as much on the cutting edge of design
and technology as we were back in 2001.
They have to be—your potential leads are more discerning than they
ever were. Recent findings reveal that more than 50% of your visitors
less than 15 seconds evaluating your site before deciding to leave. It's even less for
mobile users, who make up half of all internet traffic. Our websites retain
visitors at higher volumes than our competitors because we employ sophisticated
technology, packaged in attractive and intuitive designs. That means using
A responsive design is a website that can automatically adapt to any size
screen or device while remaining functional and attractive. Google ranks
responsive websites higher.
Most of your competitors do not have mobile-ready sites. Equipped with
our website design, you would be prepared to capture the attention and
business of any potential customer, no matter what type of smartphone,
or tablet they find you on. Our appointment scheduler and online bill
pay system works on any device, allowing your customers a whole new level
In the end, our design means more visitors, more appointments, and
more business for you.
Every day, Google and other search engines receive billions of queries,
many of them searches for local businesses. Of those billions of searches,
nearly 70% of users only look at the first page of results they find.
Over half of that group only look at the first few results at all. Now
consider this: over 25% of your potential customers are going to call
an HVAC business directly from the search results. That means if you are
not ranking on the first page for your most crucial key terms, you’re
nearly the customer volume you could have. That’s the role of Scorpion’s
Our SEO Managers use the industry’s best practices to ethically and
effectively get your business to rank in the top results for your area.
From content marketing and keyword targeting to site health audits, our
SEO professionals make sure your site is found by the people who are looking for you.
Research reveals that leads that come from SEO are by far the most cost-effective profit.
Pay-per-click advertising is a simple concept: advertise your services
directly to the people who are already looking for you, giving them the
chance to find you quickly and easily. PPC ads are ads that appear above
and the right of search engine results on Google, Bing, and Yahoo. They’re
triggered to appear by certain search terms. The best part? You only pay
when the ad is clicked, so your budget only goes towards successful ads.
PPC has revolutionized the home services industry (and countless others).
It is the most trackable, measurable, and adjustable marketing tool ever—which
means it is the most effective. On average, businesses will make $2 revenue
for every $1 spent.
Scorpion has been known to maximize our clients’ investments by more
than 200%! Our SEM Managers create campaigns backed by a decade of experience
and innovation, allowing us to create some of the most effective campaigns
in the industry. Do you want to focus your energy and your budget with
more results than you ever thought possible? With our PPC campaigns, Scorpion
can deliver exactly that.
If you’re not sure if you need review management or a reputation
manager, take a look at the following fact: 92% of potential HVAC clients
will read online reviews before choosing a business. Nearly all of your
clients are looking at your online ratings on sites like Yelp, Angie’s
List, or Google. Harvard Business School conducted a study and found that
the increase of a
single star on a Yelp rating resulted in a 5-9% increase in revenue annually. The power of one good
review can say more than you ever could. The higher your rating, the more
leads you’ll get—it’s that simple.
At Scorpion, our Local SEO Specialists know how to utilize your reputation
across the web to create tangible and repeatable results. With so many
social media sources on the internet, our expertise makes sure your positive
reviews are used for maximum impact. They work with you to generate reviews,
creating ways that your customers can speak up about your best services.
In the end, they make sure that when people are choosing between you and
an HVAC competitor, they choose you—every time.