Online HVAC Marketing

Driving Leads & Growing Revenue

In a world where 8 out of 10 consumers search for services online, your business needs a website. Not just any website either—you needs a site that acts as the lynchpin for a professionally-managed marketing campaign. While marketing is necessary, you’d much rather be making money on a call rather than setting up an online presence. Unfortunately, you just don’t have the time or knowledge to create your own website from scratch.

That’s where Scorpion comes in. We are a premier HVAC marketing firm, providing award-winning sites and marketing campaigns that create concrete results. Our marketing campaigns drive high volume traffic to your Scorpion-built website, designed to turn visitors into customers.

What that means for you is more calls, more leads, and more appointments. Spend your time handling your work—we’ll make sure you never suffer the uncertainty and stress of a slow month ever again.

Full Service Marketing Team

Scorpion isn't satisfied with just building you a pretty site and hoping the calls come in. We want you to get high-quality leads that result in real money, so we develop a comprehensive marketing campaign to drive leads and increase revenue. We drive traffic to your site through our powerful Scorpion services, each one designed to give your HVAC business the quality leads you need.

Achieve Your Goals—Every Single Month

Drive Leads and Grow Your Revenue

Market Your Business Effectively with Scorpion Services

  • Award-Winning Website

  • Search Engine Optimization

  • Pay-Per-Click Advertising (PPC)

  • Review Management

In 2001, Scorpion began offering websites in an era when no one believed they would need a website. Now, no one doubts what we knew then—your business needs a powerful website that can effectively turn visitors into customers.

Scorpion offers websites that are as much on the cutting edge of design and technology as we were back in 2001.

They have to be—your potential leads are more discerning than they ever were. Recent findings reveal that more than 50% of your visitors will spend less than 15 seconds evaluating your site before deciding to leave. It's even less for mobile users, who make up half of all internet traffic. Our websites retain visitors at higher volumes than our competitors because we employ sophisticated technology, packaged in attractive and intuitive designs. That means using "responsive design."

A responsive design is a website that can automatically adapt to any size screen or device while remaining functional and attractive. Google ranks responsive websites higher.

Most of your competitors do not have mobile-ready sites. Equipped with our website design, you would be prepared to capture the attention and business of any potential customer, no matter what type of smartphone, or tablet they find you on. Our appointment scheduler and online bill pay system works on any device, allowing your customers a whole new level of convenience.

In the end, our design means more visitors, more appointments, and more business for you.

Every day, Google and other search engines receive billions of queries, many of them searches for local businesses. Of those billions of searches, nearly 70% of users only look at the first page of results they find. Over half of that group only look at the first few results at all. Now consider this: over 25% of your potential customers are going to call an HVAC business directly from the search results. That means if you are not ranking on the first page for your most crucial key terms, you’re not getting nearly the customer volume you could have. That’s the role of Scorpion’s SEO Managers.

Our SEO Managers use the industry’s best practices to ethically and effectively get your business to rank in the top results for your area. From content marketing and keyword targeting to site health audits, our SEO professionals make sure your site is found by the people who are looking for you.

Research reveals that leads that come from SEO are by far the most cost-effective profit.

Pay-per-click advertising is a simple concept: advertise your services directly to the people who are already looking for you, giving them the chance to find you quickly and easily. PPC ads are ads that appear above and the right of search engine results on Google, Bing, and Yahoo. They’re triggered to appear by certain search terms. The best part? You only pay when the ad is clicked, so your budget only goes towards successful ads.

PPC has revolutionized the home services industry (and countless others). It is the most trackable, measurable, and adjustable marketing tool ever—which means it is the most effective. On average, businesses will make $2 revenue for every $1 spent.

Scorpion has been known to maximize our clients’ investments by more than 200%! Our SEM Managers create campaigns backed by a decade of experience and innovation, allowing us to create some of the most effective campaigns in the industry. Do you want to focus your energy and your budget with more results than you ever thought possible? With our PPC campaigns, Scorpion can deliver exactly that.

If you’re not sure if you need review management or a reputation manager, take a look at the following fact: 92% of potential HVAC clients will read online reviews before choosing a business. Nearly all of your clients are looking at your online ratings on sites like Yelp, Angie’s List, or Google. Harvard Business School conducted a study and found that the increase of a single star on a Yelp rating resulted in a 5-9% increase in revenue annually. The power of one good review can say more than you ever could. The higher your rating, the more leads you’ll get—it’s that simple.

At Scorpion, our Local SEO Specialists know how to utilize your reputation across the web to create tangible and repeatable results. With so many social media sources on the internet, our expertise makes sure your positive reviews are used for maximum impact. They work with you to generate reviews, creating ways that your customers can speak up about your best services. In the end, they make sure that when people are choosing between you and an HVAC competitor, they choose you—every time.

Additional text / callouts for this area can go here. Or you can leave it blank and that's all good too :)

Proud Members Of

  • Member of PHCC
  • Member of QSC

Let’s Discuss Your Next Project

Share your marketing goals with us.
Or just tell us what’s on your mind. :)

  • Please enter your first name.
  • Please enter your last name.
  • This isn't a valid email address.
  • This isn't a valid phone number.
  • Please enter your zip code.
  • Please select your state.
  • Please enter your business name.
  • Please select a industry type.
  • Please select a business type.
  • Please make a selection.
  • Please select an amount of crews.
  • Please Select Budget
  • Please select an Approximate Annual Revenue:
  • Please enter a message.