Your website is one of the most critical marketing tools in your tool bag. Potential customers need to be able to find your website out of the dozens of similar businesses in your geographic area. And your website needs to appeal to potential customers, show your authority and skill, and give potential customers access to the information they’re looking for. Sound daunting? With the right website strategy in place, it doesn’t have to be! Ask yourself the following questions to determine how strong – and valuable – your website really is.
Do You Have a Blog on Your Home Services Website?
Regularly updating your website through blogging is a great way to incorporate relevant keywords on your site – keywords your potential customers might be searching for. When your blog includes the right keywords, your business is much more likely to appear in search results related to your field. And, as a result, your phones won’t stop ringing with new business leads from people who’ve found you online.
Blogging can also help you establish your business as
the authority in your field, showing customers you really know what you're
talking about. Dedicate some time each week to maintaining your blog and
keeping your potential customers well-informed. You’re not required
to write dozens of blogs a week to stay at the top of the game; one or
two is more than enough to establish a presence online and build an audience
interested in reading what you have to say.
Is Your Home Services Website Mobile-Friendly?
The new way to search online is via mobile devices and tablets. If your site isn't mobile-friendly, you'll lose potential customers before you even have a chance to hook them. To ensure your site is mobile-friendly, make sure its looks great and is fully functional on all devices – desktop, laptop, tablet, and mobile. Mobile-friendly websites have fast load times, are easy to navigate on all devices, and never compromise a user’s experience.
How Well Does Your Website Rank On Search Engines?
If your website doesn’t rank on page 1 of search engines like Google, it will be significantly more difficult for your business to found online. Why? Because people who search online don’t want to do a lot of digging. They want easy access to what they’re looking for – and they want it fast. If it takes a lot of clicking and scrolling through pages of internet search results to find your website, chances are your website won’t get a lot of natural traffic.
Is Your Website Easy to Navigate?
User experience is a key metric of successful websites. If a user can’t easily navigate around your website, they’re far less likely to pick up the phone and call your business. You need to make it quick and easy for users to find what they’re looking for. How?
- Pick a font size and background color that are easy to read
- Add pictures that appeal to readers
- Make sure your content is simple and straight to the point
- Include a contact form near the top of your home page
- Display your business name, location, & phone above the fold
Are Pop-Ups Chasing Away Potential Business?
Pop-ups seem like a great idea. You know people will see them, which means you can be sure they're getting access to the information you most want them to see. However, pop-ups can also be very frustrating for customers who don’t want to be distracted during their research. They may tolerate one – maybe two – but any more may have them rolling their eyes and navigating away from your site. Any pop-ups included on your side should be easy to close out. Don't hide the magic X in an unfamiliar place or camouflage it to make it difficult to find.
If your website is lacking in any of these areas, contact Scorpion Home Services and download the free Online Marketing Guide below. We can help you create a website design and online marketing strategy that maximizes your return on investment.
About the Author
Travis Carter is VP of Sales at Scorpion. As former President of a home improvement and flooring company in Ohio for many years, Travis is passionate about ensuring that home service companies have the online marketing campaigns they need to stay ahead of the digital curve. Travis loves the creative process, whether its film concepts, dancing, acting, or singing – he’s an entertainer at heart! He even had a record deal in high school as part of a boy band. He now lives in Los Angeles with his wife and 7 kids…yes, 7!