Many home service business owners believe that their website is the only online presence they need. However, online reviews on Google and directory websites like Yelp can be a valuable tool to help you grow your business. According to a 2014 Search Engine Land survey, 88% of consumers have read online reviews to judge the quality of a local business. The same survey found that 85% of consumers read as many as 10 reviews online before making a decision about a business.
Reviews Can Help You Stand Out In Search Results
Search engines, Google especially, are starting to feature reviews and ratings much more prominently in their search results and search advertising. In particular, the local map results include a rating on a 5-star scale. When consumers are searching for a business in their area, they are far more likely to contact a more well-reviewed company than one with poor or no reviews. This is particularly impactful for searches on smartphones and tablets, as these map results usually fill the entire screen.
Reviews Can Help You Close More Clients
Apart from the potential organic search engine benefits of online reviews, they will also help you get more contacts and close more clients. Simply put, consumers are more likely to trust a company which other people have recommended. The aforementioned Search Engine Land study found that 88% of consumers trust online reviews as much as a personal recommendation. As such, they can often be the deciding factor between your business and the competition.
Capitalize on Your Happy Clients – Ask Them to Review Your Business!
When consumers are particularly satisfied with the service they get, they tend to share the experience with everyone they can. Simply requesting that your happy clients review you online is a great way to build your online presence and gain future clients. Without online reviews, you may be losing out on customers who just aren’t sure whether or not your company does good work!