Attracting customers is a major part of running a successful home service business. If your phones aren’t ringing with new appointments and jobs, your business will have trouble growing… or possibly even staying afloat. One way to generate more interest in your company, and eventually more business, is through effective blogging.
Savvy home service businesses in all types of industries are incorporating blogs into their websites in an effort to educate and engage online visitors, attract new customers, and grow their brands. Every home service provider from plumbers to pest control professionals should have an engaging blog that is updated on a regular basis. Yes, this online marketing practice may require you to take some time out your day, but the new customers and revenue you'll eventually get out of it should be worth it!
As a home service business, you could benefit from writing blog posts that feature the following:
Helpful tips: Use your blog as a platform to educate your online visitors. You can do this by writing blog posts that answer common questions and provide practical tips that your target audience can use. For example, if you are a roofer, you may want to blog about the top 5 signs that a roof needs to be replaced. If you have a heating, ventilation, and air conditioning (HVAC) business, you can blog about how energy-efficient HVAC systems can help save homeowners money on their utility bills. Sharing informative and insightful information on your blog will help to educate your readers while also establishing you as an expert in your industry, and that’s always good for business!
Industry news: You can blog about relevant news and updates that impact your target audience, such as new laws that affect customers, industry trends, and changes in the way your industry operates. These types of blog posts help to keep your readers aware while showing that you stay on top of the industry’s latest developments.
Company-related news: Did your company win a prestigious award? Is it introducing a new product or service? Is it offering a new promotion? If so, let your blog readers know about it! While you don’t want to go overboard with self-promotional blog posts, you do want to keep your readers informed about why they should choose you over your competitors.
How Can Blogs Generate More Web Traffic & Jobs?
The more blog entries you post, the more pages you will have indexed on your website. This means there is yet another way for online visitors to find you in search engines. To maximize your chances of being found in online searches, you should write high-quality content that provides useful information, and you should also sprinkle relevant keywords throughout your blog post. Your keywords relate to the specific topic and services you are writing about, and they should include the key geographic area you are targeting.
Here’s an example of how using keywords can help your blog get found. Let’s say you have a solar panel installation company in Phoenix, AZ and you wrote a blog post on the topic of tax credits that are available for solar energy users. You might optimize your blog with keywords such as “Phoenix solar energy,” “Phoenix solar panels,” “solar tax credits,” and “solar energy rebates.”
With this optimization, someone who enters a search phrase using any of your keywords or close variations of it may be more likely to come across your blog post. After reading your post, that visitor may then become curious about your services and browse through your website, or they may return to it at a later time. And there you go… you have attracted more website traffic through your blog! In addition to that, if your visitors like what they see, you could end up with a new installation job.
The more you blog, the more opportunities you have to reach new potential customers, so don't scrimp on the blog posts! If you do not have the time or energy to develop high-quality blog entries that educate or engage potential customers, outsource the work. You simply can’t afford to leave blogging out of your home service business’ Internet marketing strategy.
Giving Your Blog Posts Maximum Exposure
After you write your blog posts, be sure to give them the highest level of exposure possible. You can do this by sharing links to your posts on social media platforms such as Facebook, Twitter, and Google+. You can also links to your blog posts in emails to current customers and leads. This helps you bring attention to your new posts while also making it possible for readers to share it with others through a simple click of a button.
To learn more about how to effectively market your home service business online, check out this free guide.
About the Author
Brandon Wheeler is Senior VP of Sales at Scorpion. Brandon, who has been working with Scorpion since it was founded, has over decade of experience in legal and healthcare sales and marketing. He is dedicated to helping companies succeed by connecting them with expertly tailored marketing packages that meet their specific needs. Brandon’s mission is to always go above and beyond the client’s expectations.
Brandon is an avid 49ers and Dodgers fan and a lifelong motorcycle rider. When he is not working, he enjoys coaching his kids’ baseball teams, camping, hunting, fishing, and winning softball championships for Scorpion.